July 2009
Monthly Archives
VIDEO-Business trends in social media
This article is part of a road show presentation series I’m doing in Toronto for Intertainment Media, owners of Itibiti Systems. This post has been reprinted on the Intertainment Media blog. Al O’Grady from Agoracom interviewed me about some current trends in social media. Nice little overview. See a larger version here. For more, read … Continue Reading
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Fight back against mainstream news with your own news
Earlier this week I wrote an article for Mashable entitled “5 Ways Companies Used News Trends for Business Success.” The article tells five tales of businesses that capitalized on industry trends and cultural memes. Yesterday, on day four of my Toronto social media road show, I spoke with the Canadian online travel agency, itravel2000, who … Continue Reading
Battling the proven/unproven worlds of traditional and social media
Are you running into issues where either your business or your client’s business is scared to jump into social media because certain elements are unproven and it still feels like unknown territory? Some may feel comfortable with social media and have already made their mark, but for others it can be daunting as to how … Continue Reading
Social media engagement: Create guidelines not levels of approval
Not every call into a call center is monitored and edited, so why should you want or try to do that with social media? This is the question to ask your clients if they’re wanting to go through multiple levels of approval at all levels of social media engagement. Your goal should be to train … Continue Reading
Investing in Web 2.0 and how to get noticed
After conducting a talk at Research Capital in Toronto, ON, I chatted with David Shore, SVP & Head, Technology Group at Research Capital and Alec Saunders, CEO of iotum, makers of Calliflower, a free to pay conference calling application. Shore organized the event and authors the Web 2.0 Weekly, a newsletter covering the financial aspects … Continue Reading
Can financial firms cope with social media?
Today was my first day of a week long road show I’m doing in Toronto where I’m speaking at various companies about social media and specifically how they can grow their industry voice with social media and make money from it. You can read the full article and other pertinent information here: “14 Successful Techniques … Continue Reading
