September 2009

Monthly Archives
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Alaska HDTV: Making Money from Podcasting

(This interview is part of David Spark’s (@dspark) series “Making Money from Podcasting” (read summary “9 Successful Techniques for Making Money from Podcasting”) where he interviews podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how he’s making money from podcasting.) Get your own sponsors … Continue Reading

September 23rd, 2009, In Business, Content, by David Spark

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Personal Life Media: Making Money from Podcasting

This interview is part of a series “Making Money from Podcasting” (read summary “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how they’re making money from podcasting. Build your own media network of … Continue Reading

September 19th, 2009, In Business, Content, by David Spark

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The confusing world of mobile app (iPhone and BlackBerry) pricing

I can’t make heads or tails of this, but the cost of mobile applications varies widely between different mobile platforms, or sometimes not at all. There’s no consistency. It’s all over the map. For simplicity, I’ve decided only to compare iPhone vs. BlackBerry applications. Let me show you some examples: BlackBerry app more expensive than … Continue Reading

September 14th, 2009, In Applications, Business, Content, by David Spark

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Where should you insert an ad in an online video?

In the early days of online video, so many aspects of production and monetization mimicked traditional broadcast programming. Online videos were simply repurposed TV programs with interstitial advertising. While some of that is still in play and is working very successfully, like on Hulu, interstitial TV-like ads are not the only way advertisements can be … Continue Reading

September 10th, 2009, In Business, Content, by David Spark

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Commerce from content: It’s more than clicking on Jennifer Aniston’s sweater

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September 9th, 2009, In Business, Content, by David Spark

For so long, ecommerce has been defined as “and soon there will be a day when you’re watching ‘Friends’ and you’ll be able to click on Jennifer Aniston’s sweater and buy it.” This idea of “buying Jennifer Aniston’s sweater” T-commerce (a.k.a. television commerce) cropped up around 2001. For some demented reason, we all thought that … Continue Reading