Making Money from Content

After much anticipation, the NBC.com Communicator is finally available for download and use.

This beta desktop application is the first of its kind and offers an all-in-one experience for users. Meaning you get a great communications application (text, voice, and soon video) that also delivers video content from NBC.com right to your desktop.

Under the hood, running the NBC.com Communicator is a private-labeled (a.k.a. white-labeled) application built by Itibiti Systems (a subsidiary of Intertainment Media). It currently includes text and voice messaging, plus it’s connected to Microsoft Live Services, giving you full access to an enormous active social network. Any brand, like NBC.com can partner with itiBiti to release their own player loaded with their own content, commerce, and community.

The NBC.com Communicator is not a replacement for NBC’s other online media plays, such as NBC.com and Hulu, it essentially acts as a gateway to the brand’s other digital properties. While excellent, those media sites are a destination requiring the user to be motivated to go to the sites via a variety of means (e.g. advertising). The NBC.com Communicator is a location play, providing real estate on the desktop with a communications and content application consumers want to use.

NBC.com Communicator is itiBiti’s first public beta release of its application. We’re very much at the early stages of this new type of platform that combines communications, content, commerce, and community all together in a single desktop application. While we’ve seen great examples of other products excelling at just one of those capabilities, we’ve yet to see any one desktop application that combines all four successfully. We’re confident that itiBiti will be that platform for brands. Today you’ll see the NBC.com Communicator, soon you’ll see many more as itiBiti is developing partnerships with other brands that are soon to be released.

We look forward to your feedback as to what you’d like to see in this player. Good and bad, please let us know what you do and don’t like about the player. Together we’re going to make itiBiti a great application for you use to better connect your brand with your audience.

Tags: Itibiti, nbc.com communicator