March 2010
Monthly Archives
The first 90 days of itiBiti
More great news coming out of the itiBiti platform. We’re still in the BETA phase of the lifecycle, and already we’re seeing very positive metrics emerge. A few of the highlights: Over 60% of those consumers directly targeted by brands in a closed environment have downloaded the application 64% of the users engage with the … Continue Reading
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Social media and real results an oxymoron?
Just read this article in Mashable, “How Startups are Using Social Media for Real Resultsâ€. The basic premise: startups should make social media the centerpoint of their communication tools, as it’s cheaper. Can’t argue that. However, it got me thinking of other ways that startups can take advantage of Social Media that weren’t noted in the piece. … Continue Reading
Agreement for 5 million users in 2010
We’ve just announced an agreement with a major US online distribution partner that guarantees 5 Million North American installs of the itiBiti platform before the end of 2010. The users are showing us velocity…In February, average user “on time†was up to 2,125 minutes per month per brand, or 76 minutes per day, with engagement … Continue Reading
Zynga distributes to physical world with retail gift cards
Intertainment Media and Itibiti Systems’ CEO, David Lucatch, is not ashamed to admit how much time and money he spends playing virtual games, especially ones on Facebook such as Zynga’s FarmVille. He admits to watching almost no TV, but is completely addicted to social gaming. Ask him about it and he’ll tell you it’s “research” … Continue Reading
At what point does advertising become content, helpful, and annoying?
The New York Times today has an article about real-time bidding for advertising. The idea is that once people make purchases, their behavior is tracked and auctions start going off to be able to advertise to that user. Real-time bidding has been going on for quite some time, but profiled in the article is a … Continue Reading
If you follow the industry of media, follow Mediagazer
If you’re a technology news hound, you’re probably well aware of Techmeme, a tech news aggregator that continually crawls the web looking for the most talked about and linked to tech news stories. The ones that get the most buzz appear on Techmeme. If all you want to know are the hottest tech news stories, … Continue Reading
