The first 90 days of itiBiti
More great news coming out of the itiBiti platform. We’re still in the BETA phase of the lifecycle, and already we’re seeing very positive metrics emerge.
A few of the highlights:
- Over 60% of those consumers directly targeted by brands in a closed environment have downloaded the application
- 64% of the users engage with the application regularly. When compared to other social media applications, this figure is very substantive (e.g., Twitter only sees 1/4 of its potential audience engage)
- Active Consumer Engagement with itiBiti is averaging 2.4 times per day, with an average length of 6.8 minutes
And underscoring this is the fact that no major marketing or brand push initiatives have been undertaken up to this point. All of these figures are coming from organic growth, and early adopters. Consumers are responding & engaging.
More and more brands are seeing the value in customized desktop applications. It’s critical that within a fragmented media arena every opportunity to continue a discussion with consumers is utilized. And in the desktop lies an avenue of untapped merit…
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