April 2010
Monthly Archives
Ads…that you’ve asked for
People don’t mind advertising. In fact they like it when it’s relevant. What people don’t like is being served an advertisement for something that’s totally un-relevant to them. And until the advertising ecosystem becomes more intelligent and transparent this conundrum isn’t going anywhere. I’ve been witness to a good example of this myself over the past … Continue Reading
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Using other factors, other than personal behavior, to predict what web visitors want to watch
Every single action we take online can be monitored, analyzed, and then used to serve us even more targeted information. Online advertisers have been doing this for years by dropping cookies and tracking our web behavior. But many of us don’t realize that every iota of our actions are being tracked. It isn’t just the … Continue Reading
Why isn’t all-you-can-eat paid-for music a successful model?
Years ago when Napster went legit in its pay a flat fee for all-you-can-eat music, many believed that they hit upon something huge. People have already proven that they don’t like their consumption metered. Phone service and Internet service went in that direction. Later, DVDs-by-mail providers Netflix and Blockbuster did as well. Flat-fee monthly pricing … Continue Reading
