May 2010
Monthly Archives
Why do advocates recommend brands and products?
Ron Fuggetta, CEO of Zuberance, a service that tracks brand advocacy and calculates ROI on that advocacy, just forwarded this really interesting study completed by Comscore and Yahoo! Thought the results were really interesting. Take a look.
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Twitter engages us most to watch online video
Brightcove’s blog today has some interesting findings from an online video research study they did with Tubemogul. They analyzed Q1 performance in online video from 2009 and 2010 and summarized their findings as such: Online video views has grown dramatically: 40 percent for broadcast media networks. 300 percent for web-based media networks. Spike is attributable … Continue Reading
Start charging for your content and people will actually watch it
I am an extremely avid podcast consumer (see my podcast listening lineup for 2010), and sometime podcast producer. I have completely stopped listening to over-the-air radio, and I now listen to podcasts whenever I can. All except one of my podcasts are free. The podcast I pay for is “Never Not Funny.” It’s a 90-minute … Continue Reading
Ads…with context
Banner ads are becoming smarter. Google has released a new display offering that can adjust the content of a banner ad to dynamically better fit its surroundings. The customer example used was Ford. Using the Google Content Network, Ford can make one central media buy and the content delivered is altered given the context of … Continue Reading
How to make money by distributing your film via open source
I love stories of people sidestepping gatekeepers. At WordCamp in San Francisco, Karl Vogel of QuestionCopyright told a great story of how one animator and filmmaker, Nina Paley, chose to distribute her film, Sita Sings the Blues, completely open source. The open source distribution was so complete that she even let other people profit from … Continue Reading
