Are you consuming media the same way you did ten years ago, five years ago, or even two years ago? I’ve noticed for myself and others that media consumption is morphing just as new media services and filtering tools are being made available.
Two years ago I wrote an article about my personal daily media consumption which was in response to a meme that Jeremiah Owyang began three years prior. So much has changed in the past two years that I thought I’d revisit the discussion, talk about my own morphing media consumption patterns, and ask you about your daily media consumption. It’s a topic that’s near and dear to Intertainment Media, because they distribute a communications and content application, KNCTR, which pushes content daily to your desktop.
Since my last article, I believe there have been three significant changes in my media consumption:
I’m forcing myself to go paperless
I made it a plan for 2012 to go paperless. The obvious thing to change with a paperless strategy is to scan all your receipts and then throw them away. But paperless also has to do with removing all the other paper junk in your life such as manuals, books, newspapers, and magazines. I now trash manuals and download the PDFs. I only purchase eBooks to read on my iPad. And I read newspapers on digital devices and my favorite magazine, Wired, cover-to-cover on my iPad. Oddly, Wired doesn’t have a way to turn off the paper magazine subscription, and just get the digital subscription. Every time that magazine shows up, I just throw it in recycling. An unfortunate and unnecessary waste.
By going paperless, and consuming my media in that manner, it’s forcing me to better organize my digital media. That means I have to have a system for bookmarks, storing digital files, and finding the media.
Reading a lot on my mobile phone
I can now actually read text, and lots of it, on my Android phone. The screen size is large enough and my favorite media sites either have a mobile application or a mobile optimized web site. The latest news in the areas I’m most interested is always with me. I don’t have to wait for it to be mailed to me or go pick it up at the newsstand, nor do I need to deal with the physical disposal of the media, which is a pain in itself.
The downside to all this media consumption on the mobile device is that batteries die quickly, rendering their primary use, communications, useless. Luckily, Android phones have removable batteries and you can purchase plenty of extras. I always have three extras charged in my bag at all times. This isn’t true with the iPhone, but there are plenty of portable iPhone chargers.
Reading everything on my iPad
I’ve become a huge fan of my iPad for reading PDFs, newspapers, blogs, magazines, and purchasing and reading eBooks. It’s a fantastic media consumption device. I don’t ever plan to purchase another physical book again. I’m so tired of packing them up in boxes and moving them to just adorn a shelf like it’s artwork in my home. Yes, there is something very comfortable about a physical book, but in quantity they’re a sheer pain in the ass to manage. Also, when I want to read something new, I can just select it and have it on my device within seconds.
The next obvious stage is textbooks to go digital. It’s no surprise that Apple is targeting the education market and will be making an announcement in NYC next week. I wish I had all my textbooks on an iPad when I was in school. My son is going to have it so easy.
How has/will your daily media consumption changed in 2012?
How has your media consumption changed over the past five years, or even just last year? What are you doing now that you’ve never done before and what have you given up?
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