February 2012

Monthly Archives
Selfish

The Selfishness of Online Sharing

The goal of social media is to get access to your audience’s audience. That’s possible if you empower an online user’s selfish interests.

February 29th, 2012, In Advertising & PR, Content, Marketing, Social Media, Strategy, by David Spark

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ZapposOffices

Can an Old Company Become Culturally Hip?

Can an old company that doesn’t have cultural hipness somehow change the organizational culture to become hip and be a fun place to work?

February 22nd, 2012, In Innovation, Leadership, Startups & Entrepreneurs, Strategy, by David Spark

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FacebookTimeline

You don’t need to remind me. I don’t want Timeline.

I don’t want Timeline, but I’m going to get it whether I like it or not. It’s a zombie invasion and they’re coming to get you. In the end, the zombies, Facebook, and Mark Zuckerber will win.

February 17th, 2012, In Social Media, Technology, by David Spark

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VideoSites

Tips to Increase Video Consumption and Engagement

I just got back from the Business Video Expo at ITEXPO in Miami, Florida where I was reporting for Ignite Technologies plus I led a panel discussion about how to use social media to increase engagement in your video. Joining me on the panel were: Sharon Geltner: Business Analyst -Small Business Development Center at Palm … Continue Reading

February 9th, 2012, In Advertising & PR, Distribution, Marketing, Strategy, by David Spark

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Shopping1

Can You Function Without Your Phone?

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February 2nd, 2012, In Marketing, Social Media, Technology, by David Spark

We’ve become extremely reliant on our phones. So much so that they feel like an appendage we have to constantly check to make sure it’s still there. Is it still pumping vital fluids (e.g., emails, tweets, Facebook status updates)? Our need to constantly look down at our phone has been the subject of much derision. … Continue Reading