Brad Parry
AuthorBrad is currently the CMO of Intertainment Media and has spent a career building brands and pushing for the voice of the consumer to be heard a the corporate table. He lives in Toronto with his family and his trusty 'coon hound.
Are you Hassel Mapping? Maybe you should be.
Just read an interesting article in @FastCompany by Adrian Slywotzky – http://bit.ly/ojIifG – that explains how companies can really improve their offering or service by ‘hassle mapping’ the experience of their customers. Now this may seem like a no brainer for many and most will tell you that they absolutely are… but are they? Think … Continue Reading
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Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
Future of Social Biz?
The Future of Social Business, or just unfocused?
the intersection of social, mobile and retail
Social Business or Social Bust?
Is your business a Social Business, or a Social Bust? You, and your company as whole need to be engaged, and engaging, in a social dialogue, hey if IBM can do it….
Social media and real results an oxymoron?
Just read this article in Mashable, “How Startups are Using Social Media for Real Resultsâ€. The basic premise: startups should make social media the centerpoint of their communication tools, as it’s cheaper. Can’t argue that. However, it got me thinking of other ways that startups can take advantage of Social Media that weren’t noted in the piece. … Continue Reading
