David Lucatch
AuthorMy view of the world is that Baskin-Robbins got it right and that you need at least 31 flavors to keep everyone happy. The fact is that during the course of the B-R’s long history they came up with over 1,000 flavors, as the world remains in a constant state of change and what is popular today, may be not be tomorrow’s favorite flavor. The Internet world is constantly changing too, and today, you need to develop products and programs that are elegant, adaptable and have the ability to be monetized. I started in the print brokerage business in my third year at the University of Toronto, as a business project, and today, our division Magnum Printing is the evolution of over 25 years of constant change in that industry. In 1995, I led the start up of Valu-net International Ltd. and together with a talented team we built one of the first e-commerce gateways for the Canadian banking system. We built the value of our small public company from $6 million to over $200 million, and I handed over the reigns in early 2000. From 2000 to 2005, I was actively involved in traditional marketing programs, mainly involved in helping worthwhile not for profit organizations increase their mind share and donation base in Canada, the US, Europe and Australia. This program continues to have a legacy component that raises monies annually for major charities. In 2005, we started to combine all our assets and form a company that was the pre-cursor to Intertainment Media Inc. The Internet was still not a popular front, but with the development of 2.0, consumer were getting it right and so were many businesses. I remain the CEO of this exciting company. Today, we are on a very solid path, as our company focuses in the development of revenue driven New Media and partner programs that effectively allow companies and other organizations increase their ability to interact with their customers. This is still a very new field, and it will take time to develop a truly robust revenue engine, but I believe that just like B-R, it will take a few key flavors to get everyone in to try the rest of the selection, and the rewards will be sweet. I remain actively involved with my family, friends and the University of Toronto, as I have had the distinct honor to be able to work with some of the top young minds in their co-op management program and the Management Economic Student Association. It is my sincere hope that you enjoy our Corporate Blog, and that you will provide us with feedback. Best, David
A message from the CEO
Until very recently, September 21, 2010, the Company remained reasonably quiet. The primary focus of the Company over the past few months has been the commercialization and acceleration of our core new media offerings; itiBiti, Ad Taffy and Ortsbo. The time, energy and resources required to accomplish the successful delivery of world class programs that … Continue Reading
NBC.com Communicator – powered by itiBiti – Update
Reaching 198 Million People / Over 150 NBC.com Web Sites and Growing… Since launching, just under 3 weeks ago, on the NBC.com home site (www.nbc.com), the NBC.com Communicator is now available throughout the NBC web network, reaching the estimated 198 million people who visit NBC sites each month (ComScore) through the over 150 show, sports, … Continue Reading
NBC.com Communicator Gets Mention on Popular Tech Show TWiT TV
In a recent episode of TWiT, a weekly tech talk show hosted by Leo Laporte, David Spark of Spark Media Solutions gave the TWit audience his thoughts on the NBC.com Communicator – a new social media, communication & entertainment app set to be released this month. “The NBC.com Communicator as a really cool communication application.” Spark says, “[it has] text, … Continue Reading
Layar Launches Augmented Reality App for iPhone 3GS
Augmented Reality No Longer Science Fiction Layar, which has been the ‘poster child’ for augmented reality smartphone apps, just launched a brand new app in the iPhone’s App Store. If you’re still at a loss as to the significance of augmented reality, Layar’s own explanation from inside the app explains it well: “Layar is a … Continue Reading
UK’s Channel 4 Signs Content Deal with YouTube
According to an article on TechCrunch late last week, TV broadcaster Channel 4 in the UK appears to have signed a content deal with YouTube for their 4oD video-on-demand ‘catch-up’ service that would provide Channel 4 with additional advertising revenue and reach. Here’s the release that just went out: YouTube, Channel 4 sign pioneering long-form … Continue Reading











