David Spark
Author
Can You Function Without Your Phone?
We’ve become extremely reliant on our phones. So much so that they feel like an appendage we have to constantly check to make sure it’s still there. Is it still pumping vital fluids (e.g., emails, tweets, Facebook status updates)? Our need to constantly look down at our phone has been the subject of much derision. … Continue Reading
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Tips from Journalists on How to Improve Facebook Engagement
Facebook recently released some interesting data of the success of their “Subscribe” button feature which allows people to subscribe to someone’s Facebook postings without actually friending them. This allows people to broadcast their stories to a large group like what is done on Twitter, but through a personal account, without having to setup a fan … Continue Reading
The Never Ending Cycle of Content Reinvention and Production
I was inspired to write today’s post after reading Eric Wittlake’s post, Why Your Content Will Never Be Good Enough. In the article Wittlake explains there are two problems with trying to create good content: Not only are you competing with others on products and services, but you’re also competing to be your audience’s primary … Continue Reading
Your Daily Media Consumption for 2012
Are you consuming media the same way you did ten years ago, five years ago, or even two years ago? I’ve noticed for myself and others that media consumption is morphing just as new media services and filtering tools are being made available. Two years ago I wrote an article about my personal daily media … Continue Reading
Bogus Content Marketing That Fools Search Engines, Not Humans
Search Engine Land just released a story today Google’s Jaw-Dropping Sponsored Post Campaign For Chrome which spells out in astonishing detail how Google (it appears) is violating its own terms of service with regard to paying for links and attaching bogus unrelated content. Read the whole piece, but in summary the paid links were for … Continue Reading
How To Get an Influencer’s Attention…Right NOW!
In general, how do you get people to pay attention to you? Are you constantly in marketing mode always pushing your agenda or are you inquisitive asking about the individual first before addressing yourself? How you make relations currently will dictate your success or failure in reaching out to influencers. Simply because trying to get … Continue Reading
