David Spark
Author
8 Things to Consider to “Create Good Content”
Ask someone the secret to getting noticed on social media and you’ll get the condescending parroted mynah bird response, “Create good content” and then nothing else. As if that’s the advice you were waiting for and the only advice you need. While in a single blog post I can’t tell you how to be a … Continue Reading
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Best marketing tactic is to support your community
Here on the Ingaged blog we talk a lot about communicating with your audience through alternative marketing techniques often through social media and content production. One of our favorite techniques that we haven’t talked about much is actually a throwback, and that’s supporting your community. What that means is providing support to networks, often non-profit … Continue Reading
How to Apply Hackathon-Style Creativity and Productivity to Your Business
Hackathons are definitely the rage. Where else can a product, and sometimes an actual business be created in just 24-48 hours? A bunch of successful online services and products have been born out of hackathons. GroupMe started out as a hackathon project at the 2010 TechCrunch Disrupt NYC and was acquired by Skype for $85 … Continue Reading
9 Considerations When Building Your Content Strategy
When was the last time someone you know shared, online or offline, a banner ad, a :30 radio spot, or a 1-800 number they saw on TV? Can’t remember? It’s because it’s never happened…ever. What does that tell you? Traditional advertising does not get traded in the social space. While there are exceptions, like Superbowl … Continue Reading
When You Can Call Yourself an Influencer
We’re obsessed with being able to numerically rank anything and everything on the Internet. So much of our online lives are attached to numbers. We have a very visible count of friends on Facebook, followers on Twitter, readers of our RSS feed, retweets of an article, likes of a Facebook fan page, and view counts … Continue Reading
When the Social Graph Pushes Too Far
Last week I became a little frustrated by a newly resurfaced behavior on Facebook. It was a notice, multiple notices, in my Facebook news feed that a friend was reading an article. So I clicked on the link and instead of seeing the article I’m interrupted by a message that Yahoo! or some other media … Continue Reading
