David Spark
Author
So what is “valuable” content?
Want to get your blog noticed? Want to be retweeted 1,000 times? Then you need to create “valuable” content. How often have you heard that? All you need to do is create “valuable” content. It’s just that simple. Why haven’t you figured that out? I find that answer, “Just create valuable content,” to be rather … Continue Reading
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How to Get More Yelp Reviews
If you’re a small business owner, or talk to a small business owner, especially a retail business owner, you probably know about their love-hate relationship with Yelp. Yelp has become a phenomenal resource for consumers looking for great vetted recommendations. The operative word there is “vetted” as that’s been a source of consternation between Yelp … Continue Reading
Why people are unfollowing you on Twitter
This article has also been reprinted, with permission, on Spark Minute. I watch my Twitter followers go up and down all the time. Why is that happening? I must not be providing useful information or I must be irritating people. Or there could be some automated Tweeters that are following and unfollowing me. Who knows. … Continue Reading
Top 10 Things You Didn’t Consider When Developing Your Social Media Strategy
This article has also been reprinted, with permission, on Spark Minute. Developing a social media strategy is a never ending moving target. Regardless, there are some standard things almost everyone does, such as getting a Twitter account and a Facebook presence. Many often think that’s it: “Our social media strategy? Well, we’re on Twitter and … Continue Reading
Our amazing morphing media purchasing and consumption habits
A year and a half ago I wrote a piece entitled, “My Daily Media Consumption Habits” which looked at the way myself and others are shifting the way they consume media. As many media industries, such as music and newspapers, were having difficulty making a go of their cash cow revenue streams, such as CD … Continue Reading
What’s the value of being recognized by a brand you love?
A five dollar bill has the same value to everyone. It can purchase $5 of any type of good. But a $5 coupon only has the ability to purchase a specific type of good, that means its value differs depending on the person who holds it. To someone who has an affinity for the brand, … Continue Reading
