Advertising & PR
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Best marketing tactic is to support your community
Here on the Ingaged blog we talk a lot about communicating with your audience through alternative marketing techniques often through social media and content production. One of our favorite techniques that we haven’t talked about much is actually a throwback, and that’s supporting your community. What that means is providing support to networks, often non-profit … Continue Reading
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9 Considerations When Building Your Content Strategy
When was the last time someone you know shared, online or offline, a banner ad, a :30 radio spot, or a 1-800 number they saw on TV? Can’t remember? It’s because it’s never happened…ever. What does that tell you? Traditional advertising does not get traded in the social space. While there are exceptions, like Superbowl … Continue Reading
When the Social Graph Pushes Too Far
Last week I became a little frustrated by a newly resurfaced behavior on Facebook. It was a notice, multiple notices, in my Facebook news feed that a friend was reading an article. So I clicked on the link and instead of seeing the article I’m interrupted by a message that Yahoo! or some other media … Continue Reading
Engagement Secret: Create a Desired Personal Experience Through Your Brand
Whenever there’s talk of engagement there’s always a discussion where the phrase, “How do we get them to do this?” is uttered. Or maybe someone will say, “How can we get them to engage with us?” It just boils down to the question of how can I get people to pay attention to us and … Continue Reading
The Selfishness of Online Sharing
The goal of social media is to get access to your audience’s audience. That’s possible if you empower an online user’s selfish interests.
Tips to Increase Video Consumption and Engagement
I just got back from the Business Video Expo at ITEXPO in Miami, Florida where I was reporting for Ignite Technologies plus I led a panel discussion about how to use social media to increase engagement in your video. Joining me on the panel were: Sharon Geltner: Business Analyst -Small Business Development Center at Palm … Continue Reading
