Advertising & PR
Category
Tips from Journalists on How to Improve Facebook Engagement
Facebook recently released some interesting data of the success of their “Subscribe” button feature which allows people to subscribe to someone’s Facebook postings without actually friending them. This allows people to broadcast their stories to a large group like what is done on Twitter, but through a personal account, without having to setup a fan … Continue Reading
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Bogus Content Marketing That Fools Search Engines, Not Humans
Search Engine Land just released a story today Google’s Jaw-Dropping Sponsored Post Campaign For Chrome which spells out in astonishing detail how Google (it appears) is violating its own terms of service with regard to paying for links and attaching bogus unrelated content. Read the whole piece, but in summary the paid links were for … Continue Reading
How To Get an Influencer’s Attention…Right NOW!
In general, how do you get people to pay attention to you? Are you constantly in marketing mode always pushing your agenda or are you inquisitive asking about the individual first before addressing yourself? How you make relations currently will dictate your success or failure in reaching out to influencers. Simply because trying to get … Continue Reading
How to Get More Yelp Reviews
If you’re a small business owner, or talk to a small business owner, especially a retail business owner, you probably know about their love-hate relationship with Yelp. Yelp has become a phenomenal resource for consumers looking for great vetted recommendations. The operative word there is “vetted” as that’s been a source of consternation between Yelp … Continue Reading
Is this the most effective form of advertising?
We see and hear a lot of advertising messages every day. If you try to look for a definitive number as to how many, you’ll get answers that vary from about 1,500 up to 5,000 advertisements per day. What’s not arguable is the volume of advertising has gone up with the sheer number of media … Continue Reading
Facebook’s new just-in-time advertising
Facebook’s new real-time feed of all friends’ activity could be more of the same for advertisers or if they’re smart, they’ll use it as a means to build a give and take dialogue with their audience.
