But a $5 coupon only has the ability to purchase a specific type of good, that means its value differs depending on the person who holds it. To someone who has an affinity for the brand, the $5 coupon has value. But if you don’t care about the brand, that $5 coupon is worthless. Every day people prove the worthlessness of coupons from brands they don’t care about. My recycling bin is filled with them. You won’t find any $5 bills in there.

Conversely, I would argue that a $5 coupon from a brand you love has more value than a 5 dollar bill. In fact, it has so much value that people will willingly give up personal information just to get that coupon.

I saw one example of this when General Mills asked mothers who had shown affinity for Yoplait Kids Yogurt if they would send them their personal mailing address and in return they will send them a coupon for a free package of Yoplait Kids Yogurt. They served up 285,000 coupons to mothers who responded by giving extremely personal information – their home address. For more on this story, read the article (PDF) “14 Successful Techniques for Building Your Industry Voice with Social Media.” I don’t think General Mills would have had the same success if they asked mothers, “Would you give us your home address and in return we’ll send you a $5 bill?”

It’s with this understanding that I’m very interested in the beta launch of RNKD (pronounced “ranked”), by the founder of Zappos, Nick Swinmurn.

As Swinmurn explains, “RNKD rewards consumers for what’s in their closet.” That’s done with a combination of taking photos of clothes and then uploading them to the RNKD site and then tagging them.

The site’s purpose is to bridge the gap between the brand and consumers. Currently, brands sell to a store. The store sells to customers. With that one hop disconnect, brands don’t know who their customers are, explained Swinmurn. And that history of purchasing is a great predictor of future purchasing.

“Your history is more valuable than your wish list,” said Swinmurn, “I might want a Ferrari, but I’m never going to get one. But I have Levis in my closet. I’ll probably get another pair.”

Amazon targets advertising to its consumers with both past history and a wish list.

New business model – collect consumer data, get clients later

There don’t seem to be any clients on board yet for RNKD. As Dylan Tweney, Executive Editor of VentureBeat noted, “RNKD has a bit of a chicken-and-egg problem in that no brands are likely to be interested in the community until it has a critical mass of consumers, yet consumers have no real incentives to open their closets to the world without real benefits.”

Swinmurn isn’t concerned. He believes he’ll have no problem making a sale when he can prove, “Here are 10,000 consumers that say they want your stuff and they want to connect with you.” The question is will people offer up all this personal information (what’s in their closet) with the hope that they might one day get a $5 coupon? In the interim, Swinmurn is going to gamify RNKD by holding contests and giving out virtual badges for things like best collection and highest rated items.

This isn’t the only company that’s asked for you to identify your clothing or brands you love. China-based Holaba has an extremely similar model. This social network is collecting an enormous amount of data about brands people love (only in China currently) and then they’re going out to businesses and presenting them with this data.

It’s his model for building a business. Collect purchasing data of customers and brands, and then share that information with the brands in hopes of making a sale.

Could this be the new model for startups?

VentureBeat Editor Dylan Tweney Interviewing RNKD founder Nick Swinmurn

On its Windows Phone app page, one user, Sital, said:

Very nice, I’ve paid for similar apps which were less effective, and more clumsy. This feels beautifully simple to use.

Another user, GDannyBoy said:

I work a busy city government public counter for our finance department. We are a small desert resort community with an international airport. We get visitors from all over the world. I definately can see me using this to help my foriegn speaking customers. Thank you. Great app.

O2O is described as “an easy but powerful tool that any traveler can’t be without”. It allows users to have a one device conversation with someone seamlessly in over 50 languages. This recent addition to the Ortsbo product line translates text inputs and allows communication with recipients in a free flowing style without the need for guides or other translation devices.

Currently sitting at 4/5 stars in the app store, we encourage you to download O2O yourself and give us your rating.

For more information on O2O and Ortsbo, visit www.ortsbo.com

With Microsoft set to unveil Windows 8 next week, pockets of the web are whispering that this cross-platform & touch-screen enabled OS has the potential to be the iPad killer.

I am skeptical, to say the least.

As of late, Microsoft has developed a reputation for stumbling late to the party. Remember Zune? And how about that Windows Phone? Vista?

You can’t blame me for not being optimistic about Windows 8…

That being said, deep down, I do sincerely want Windows 8 to succeed. Let’s not lose sight of the fact that Microsoft continues to dominate PC market share and remains a force to be reckoned with in the console wars. They’ve got what the know-how to be innovative and the resources to be competitive – there’s no reason they can’t go toe-to-toe with Apple.

However, in the end, it will come down to execution.

What do you think? Will Windows 8 be DOA?

Create web-enabled desktop applications with Pokki: Just like KNCTR running on the itiBiti platform is a web-enabled desktop applications, Pokki is a development platform to create web-enabled desktop applications. The purpose of a Pokki-enabled app is to simplify app launching and get real estate on the desktop. Pokki launched at FOWA. Once the user installs Pokki’s engine, which takes about 30 seconds, it takes about five seconds to install each subsequent web app on the desktop.

Don’t try to predict the future, be agile in the marketplace: Tony Haile of Chartbeat, a web monitoring service, talked about how companies, such as Fast Company and Zara, are taking advantage of real-time information and a streamlined production process to react quickly to the market instead of trying to predict the mara. Zara, a clothing company has shortened the traditional concept-to-retail store process from 6 months to 15 days. Fast Company’s offices are filled with monitors tracking hot stories. When a story breaks, Fast Company rides the  peak for greater traffic in the moment, and greater traffic for the future. According to Nick Denton of Gawker, you need to take advantage of peaks in traffic, because when you return to a plateau, you always plateau at a higher level.

Dumping the freemium model: The early days of the web commerce did not have the longevity of brick and mortar retail businesses. Web businesses had a combination of no track record and questionable security and stability. Many companies, in a desperate attempt to get users, gave their product away for free. But no business can sustain that, and the business model of “Oh, we’ll have advertising” is such a cop out. If you have a really good service that provides value, then you need to charge for it, eventually. Community platform developers NING has finally come to that realization and they currently have no free accounts. They’re closing in on having 100,000 paid subscribers with monthly subscriptions starting as low as $3.

Your community can help you develop if you give them space to innovate: Aza Raskin, co-founder of Massive Health gave a great presentation about prototyping. He explained that even at the earliest stages of a project you need to create something to demonstrate what stage you are with a concept. You can’t just tell people your idea and expect them to all buy in. You have to actually show something, no matter how rudimentary. For example, Raskin explained that the earliest prototype of the Palm Pilot was just a block of wood. The creator attached the block of wood to his hip and walked around for a week to see how it would feel to have a device attached to oneself.

Once you create something people can see and interact with, even if it’s far from your final product, you’re inviting people to participate in the product’s innovation. That participation creates a sense of ownership or buy in and a desire to see development continue to completion.

Authorize yourself through your browser: There have been many attempts to create a single authentication scheme across multiple services. The most famous, and I believe failed, is OpenID. Currently the most successful cross application authentication schemes are Twitter’s OAuth and Facebook’s Facebook Connect, where your community of friends in a sense validates who you are.

But these authorization schemes are still based on other services. Mozilla, the same people who give us the Firefox browser, are spearheading BrowserID, an authentication scheme based on just your email address. The advantages of BrowserID and similar authentication schemes is that developers don’t need to actually code authentication or sharing tools. It makes development easier and faster, and hopefully more secure for the user.

Authorizing sharing tools within the browser: Similar to Mozilla’s BrowserID browser-based identification, the open source developers also showed off how users can authorize within their browser what social sharing services they like to use. For example, say I like to share content via Flickr, Reddit, and Facebook. I just authorize those three services within my browser. The web developer then just passes through its content to those sharing services, no need to develop all those elements and authorize each one.

Discovering web apps: Currently, there’s no official way to discover web apps. Most web app developers rely on spreading their apps via social networks, getting some ink in blogs, and hoping for some word of mouth. Why are we going about it in such an indirect manner? Mozilla realized we’re already spending time on the web, so why not make discovery a part of the normal process of navigating the web?

Mozilla’s Todd Simpson showed off a demo of discovering and installing the NYTimes application. In the demo the user visits the NYTimes.com website. A pop-up appears in the corner of the screen asking, “Would you like to install the NYTimes web app?” When the user agrees, the app downloads and replaces the NYTimes.com experience with the NYTimes web app experience. Every time that person visits the .com site, it’ll be replaced with the web app.

Building a company on values: Starting a business is really hard. There are so many factors to deal with, not least of which is actually creating a product/service, selling it, and generating a profit. But Tony Hsieh, CEO of Zappos, recommends determining what your personal values are and then your company values. If you do that at the beginning of the process, it makes building a business considerably easier. Hsieh admits that his previous company, Link Exchange, he never had any personal or company values. He changed that all when he started Zappos and as a result he’s built a corporate culture built on values.

What’s the ROI of giving a shit?: Wine Library TV’s Gary Vaynerchuk and author of “The Thank You Economy” asked this question. With all these “What’s the ROI of social media?” questions, it really boils down to caring about other people. When you care about other people, or “give a shit” as Vaynerchuk says, you get immense ROI. Vaynerchuk admits he’s been asked the question “What white wine goes with fish?” 100,000 times, and yet he keeps answering it every time. Before he even had a product he spent his time on Summize (now Twitter Search) simply responding to people interested in wine. For him, he’s definitely seen the ROI of “giving a shit.”

Ortsbo (www.ortsbo.com) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.

Ortsbo for social media is available in 2 online formats, the original Ortsbo platform that uses Microsoft Silverlight and a new Alpha for HTML. Both platforms are available at www.ortsbo.com

Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.

The Company has launched a pilot web site for its upcoming commercial launch of Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.

ORTSBO WEEKLY HIGHLIGHTS:
Unique Users: 4,655,423
Online Sessions: 6,766,449
Page Views: 12,420,738
Minutes of Engagement: 21,222,171 – NEW RECORD
New Facebook Fans this week: 7,000 approx.
Twitter Followers this week: 800 approx.

NOTE: All information in this report is collected through independently verified 3rd party applications. Performance metrics include reports from Google Analytics, while Facebook Fans are verified by Facebook and Twitter Followers by Twitter. Alexa independently reports its numbers independently based on its collection and reporting methods.

With the continued growth of Ortsbo, we are currently implementing a cloud based user and traffic management systems with Microsoft’s Windows Azure. Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.

Key Performance Metrics:
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at May 16, 2011

Minutes of Engagement:
During the past period (May 9, 2011 to May 16, 2011), Ortsbo achieved over 21 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 242 million minutes of total user engagement.

The following numbers are the aggregate totals of the following Performance Metrics since the launch of Ortsbo on July 22, 2010. The Company first reported these numbers on September 21, 2010 and continues to report on a weekly basis.

Figure 2 – Ortsbo Performance Metrics as at May 16, 2011

Variance:
The following chart outlines the variance for the above report periods allowing the reader to see the progress of Ortsbo’s Performance Metrics, by period. The Company currently reports these variances on a weekly basis.

Figure 3 – Ortsbo Variance for period over period reporting at May 16, 2011

Facebook:
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 128,000 Fans, with approximately 7,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 12.8 Million people on Facebook, and growing as the Fan numbers increase.

Twitter:
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 14,600 followers representing a week over week increase of approximately 800 followers.

Alexa Rankings:
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 12,000 – ranking consistently among the Top 100K web sites worldwide.

Please Review:
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The information in this presentation may contain forward looking statements within the meaning of the “safe harbor” provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

Ortsbo (www.ortsbo.com) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.

Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.

Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.

ORTSBO WEEKLY HIGHLIGHTS
Unique Users: 2,279,542- NEW RECORD
Online Sessions: 3,450,115- NEW RECORD
Page Views: 7,185,624- NEW RECORD
Minutes of Engagement: 11,483,246- NEW RECORD
New Facebook Fans this week: 21,000 approx. – NEW RECORD
Twitter Followers this week: 1,000 approx.

NOTE: We have started to implement our new traffic management systems. Given the accelerated growth of Ortsbo, we are currently implementing new servers and online services to handle the increase in global users and improve the overall consumer experience. This may cause, from time to time, some minor variations in service and performance in the short term for the next few weeks.

Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at April 4, 2011

Minutes of Engagement
During the past period (March 28, 2011 to April 4, 2011), Ortsbo achieved approximately 11.4 million minutes of usage and to date has in excess of 132 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at April 4, 2011

Variance
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.

Figure 3 – Ortsbo Variance for period over period reporting at April 4, 2011

Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 75,000 Fans, with approximately 21,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 7.5 Million people on Facebook, and growing as the Fan numbers increase.

Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 10,000 followers representing a week over week increase of approximately 1,000 followers.

Alexa Rankings
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 18,000 – ranking among the Top 100K web sites worldwide.

Please Review:
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The information in this presentation may contain forward looking statements within the meaning of the “safe harbor” provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

Ortsbo (www.ortsbo.com) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.

Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.

Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.

ORTSBO WEEKLY HIGHLIGHTS

Unique Users: 2,212,660- NEW RECORD
Online Sessions: 3,173,814
Page Views: 6,422,583
Minutes of Engagement: 10,819,155- NEW RECORD
New Facebook Fans this week: 3,000 approx.
Twitter Followers this week: 1,000 approx.

NOTE: We have started to implement our new traffic management systems. Given the accelerated growth of Ortsbo, we are currently implementing new servers and online services to handle the increase in global users and improve the overall consumer experience. This may cause, from time to time, some minor variations in service and performance in the short term for the next few weeks.

Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at March 28, 2011

Minutes of Engagement
During the past period (March 21, 2011 to March 28, 2011), Ortsbo achieved approximately 10.8 million minutes of usage and to date has in excess of 121 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at March 28, 2011

Variance
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.

Figure 3 – Ortsbo Variance for period over period reporting at March 28, 2011

Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 54,000 Fans, with approximately 3,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 5.4 Million people on Facebook, and growing as the Fan numbers increase.

Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 9,000 followers representing a week over week increase of approximately 1,000 followers.

Alexa Rankings
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 18,000 – ranking among the Top 100K web sites worldwide.

Please Review:
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The information in this presentation may contain forward looking statements within the meaning of the “safe harbor” provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

Ortsbo (www.ortsbo.com) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.

Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.

Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.

ORTSBO WEEKLY HIGHLIGHTS:
Unique Users: 2,198,517- NEW RECORD
Online Sessions: 3,089,155
Page Views: 6,447,721
Minutes of Engagement: 10,211,861- NEW RECORD
New Facebook Fans this week: 1,000 approx.
Twitter Followers this week: 1,000 approx.

NOTE: We have started to implement our new traffic management systems. Given the accelerated growth of Ortsbo, we are currently implementing new servers and online services to handle the increase in global users and improve the overall consumer experience. This may cause, from time to time, some minor variations in service and performance in the short term for the next few weeks.

Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at March 21, 2011

Minutes of Engagement
During the past period (March 14, 2011 to March 21, 2011), Ortsbo achieved approximately 10.5 million minutes of usage and to date has in excess of 110 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at March 21, 2011

Variance
The following chart outlines the variance for the above report periods, allowing the reader to see the progress.

Figure 3 – Ortsbo Variance for period over period reporting at March 21, 2011

Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 51,000 Fans, with approximately 1,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 5.1 Million people on Facebook, and growing as the Fan numbers increase.

Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 8,000 followers representing a week over week increase of approximately 1,000 followers.

Alexa Rankings
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 18,000 – ranking among the Top 100K web sites worldwide.

Please Review:
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The information in this presentation may contain forward looking statements within the meaning of the “safe harbor” provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

Ortsbo (www.ortsbo.com) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.

Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.

Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.

ORTSBO WEEKLY HIGHLIGHTS
Unique Users: 1,230,998 – NEW RECORD
Online Sessions: 1,688,476
Page Views: 4,095,437
Minutes of Engagement: 6,337,605 – NEW RECORD
New Facebook Fans this week: 2,000 approx.
Twitter Followers this week: 700 approx.

NOTE: Given the accelerated growth of Ortsbo, we are currently implementing new servers and online services to handle the increased in global users and improve the overall consumer experience. This may cause, from time to time, some minor variations in service and performance in the short term for the next few weeks.

Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at February 7, 2011

Minutes of Engagement
During the past period (January 31, 2011 to February 7, 2011), Ortsbo achieved over 6 million minutes of usage and to date has in excess of 54 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at February 7, 2011

Variance
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.

Figure 3 – Ortsbo Variance for period over period reporting at February 7, 2011

Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 37,000 Fans, with approximately 2,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 3.7 Million people on Facebook, and growing as the Fan numbers increase.

Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are in excess of 4,500 followers representing a week over week increase of approximately 700 followers.

Alexa Rankings
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 30,000 – ranking among the Top 100K web sites worldwide.

Please Review:
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

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How? Well, the police have a very strange collection of people on-staff called pre-cogs who can see into the future, see you committing a crime, and you’re simply arrested before you do. Scary. But also part of this futuristic world are advertisements in the bricks & mortar environment that know who you are and address your needs directly as you walk by.

It’s amazing how many people bring up these ad scenes from the movie in conversations, articles, conferences – and there’s lots of different opinions on how creepy that would be in real life.

But isn’t it already happening? Maybe even beyond what’s shown in Minority Report. The key scene in reference, being when Tom Cruise walks by The GAP and is asked by a female hologram if he enjoyed the tank tops he bought last time he was in the store.

On the web right now, the personalization of advertising has already taken these strides, including the recent announcement by Facebook of it’s Instant Personalization platform. As the company says, “See your friends’ reviews first when you search for a movie to watch. Hear your favorite songs automatically when you visit a music site. Experience a Web tailored to you and your friends.” That…is about the same thing.

But back in the non-digital space, The Wall Street Journal did a piece today talking about Billboards and Posters that allow for interaction with a user through WiFi – see a poster for a new movie, and check out the trailer right now on your Smartphone for free. It wont be long until a unique identifier communicates who you are at that Billboard, and it interacts with you in an even more relevant way.

The question is would you want it to? On the surface, people are taken back with these concepts. But if it meant that the advertising that already surrounds your life in the real world could be more relevant to your personal tastes, would you not find it a lot more interesting, and enjoyable?

Personalization is moving from a purely digital environment with no physicality, to the tactile world – even if ultimately the customized component of the message is delivered to you on in a digital way, IE: through a Smartphone. What’s your opinion – are you ready for The GAP to not just be a retailer when you walk in, but also to be your friend?