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Tips from Journalists on How to Improve Facebook Engagement
Facebook recently released some interesting data of the success of their “Subscribe” button feature which allows people to subscribe to someone’s Facebook postings without actually friending them. This allows people to broadcast their stories to a large group like what is done on Twitter, but through a personal account, without having to setup a fan … Continue Reading
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The Never Ending Cycle of Content Reinvention and Production
I was inspired to write today’s post after reading Eric Wittlake’s post, Why Your Content Will Never Be Good Enough. In the article Wittlake explains there are two problems with trying to create good content: Not only are you competing with others on products and services, but you’re also competing to be your audience’s primary … Continue Reading
Your Daily Media Consumption for 2012
Are you consuming media the same way you did ten years ago, five years ago, or even two years ago? I’ve noticed for myself and others that media consumption is morphing just as new media services and filtering tools are being made available. Two years ago I wrote an article about my personal daily media … Continue Reading
Bogus Content Marketing That Fools Search Engines, Not Humans
Search Engine Land just released a story today Google’s Jaw-Dropping Sponsored Post Campaign For Chrome which spells out in astonishing detail how Google (it appears) is violating its own terms of service with regard to paying for links and attaching bogus unrelated content. Read the whole piece, but in summary the paid links were for … Continue Reading
So what is “valuable” content?
Want to get your blog noticed? Want to be retweeted 1,000 times? Then you need to create “valuable” content. How often have you heard that? All you need to do is create “valuable” content. It’s just that simple. Why haven’t you figured that out? I find that answer, “Just create valuable content,” to be rather … Continue Reading
Top 10 Things You Didn’t Consider When Developing Your Social Media Strategy
This article has also been reprinted, with permission, on Spark Minute. Developing a social media strategy is a never ending moving target. Regardless, there are some standard things almost everyone does, such as getting a Twitter account and a Facebook presence. Many often think that’s it: “Our social media strategy? Well, we’re on Twitter and … Continue Reading
