INGAGED | Marketing Engagement Insights » Intertainment Media Inc

Future of Social Biz?

Brad Parry — Wed, 14 Sep 2011 14:16:04 +0000

The Future of Social Business, or just unfocused?

It was announced today, http://selnd.com/qcySJG – that Walmart, bought One Riot, those with the “Killer Social Targeting Engine” (their words not mine), to better be able to connect with customers. They speak of the intersection of social, mobile and retail being and how this will help give consumers what they want at any time. Coming off of the idea that Social Business is the future, this acquisition by the world’s largest retailer, makes for some really interesting thinking. Big Brands buying out development and research shops…is this what the future of Social business looks like or is it just a case of not being focused on the core business?
Drop up a note and let us know what you think.

Make the future not matter

David Spark — Tue, 12 Jul 2011 14:31:59 +0000

“Everybody has a plan until they get punched in the face” – Mike Tyson

Here’s some of my coverage from the Future of Web Apps in Las Vegas. I was covering the event for Dice and Intertainment Media.

As much as you plan, as much data you collect and analyze, and as much as you predict, you never can be 100 percent correct. Heck, you’ll probably be correct just a small fraction of the time. As more variables are out of your control are part of your business and solution, the less you can predict the future.

Instead of trying to predict the future, why not have a business and production model that can respond in real time, asked Tony Haile at the Future of Web Apps conference in Las Vegas. Haile is the general manager of Chartbeat, a real-time web monitoring application.

Don’t pour all your money and effort into trying to create better prediction models. Make the problem of an uncertain future not matter, Haile said quoting Taiichi Ohno, the father of the Toyota Production System.

You can make the future not matter by being able to react quickly in real time. It’s possible to do this now with the easy access and filtering of real-time data.

Haile used the example of the clothing industry that has a six month production cycle from concept to being available in retail stores. The whole industry is trying to predict what people will be wearing in the future. That’s a costly process (research and analytics), and risky (still have lots of misses which means it costs a lot more).

Conversely, clothing manufacturer Zara realized the way to conquer this problem is to simply stop predicting and rather have a faster production timeline. They reduced their process from the industry standard of six months to 15 days. So they no longer have to spend money on predictions nor do they have to take gambles. They simply just look at what people are wearing, and produce that.

Monitoring real-time data is a great idea, but you actually need to have a production plan in process to actually take advantage of it. Real time data isn’t worth a damn if you can’t respond in real time, said Hale.

Personally, I’ve seen way too many companies have this chain of command for any kinds of communications. For certain industries, like securities, there are rules and regulations that prevent quick responses without official reviews. If you’re in a non-review-required industry, not a self-imposed-review company, then you must have a real-time response plan in place. You do that by giving your staff the authority and responsibility for making decisions in real time for themselves.

Don’t predict. Simply have a better system to respond.

Ortsbo Performance: May 2-9

Chris Collie — Mon, 09 May 2011 14:21:14 +0000

As at May 9, 2011 All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

Ortsbo (www.ortsbo.com) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.

Ortsbo for social media is available in 2 online formats, the original Ortsbo platform that uses Microsoft Silverlight and a new Alpha for HTML. Both platforms are available at www.ortsbo.com

Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.

The Company has launched a pilot web site for its upcoming commercial launch of Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.

ORTSBO WEEKLY HIGHLIGHTS
Unique Users: 4,903,131 – NEW RECORD
Online Sessions: 6,171,154
Page Views: 15,590,987
Minutes of Engagement: 20,046,973 – NEW RECORD
New Facebook Fans this week: 6,000 approx.
Twitter Followers this week: 700 approx.

NOTE: All information in this report is collected through independently verified 3rd party applications. Performance metrics include reports from Google Analytics, while Facebook Fans are verified by Facebook and Twitter Followers by Twitter. Alexa independently reports its numbers independently based on its collection and reporting methods. With the continued growth of Ortsbo, we are currently implementing a cloud based user and traffic management systems with Microsoft’s Windows Azure. Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.

Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at May 9, 2011

Minutes of Engagement
During the past period (May 2, 2011 to May 9, 2011), Ortsbo achieved approximately 20 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 221 million minutes of total user engagement.

The following numbers are the aggregate totals of the following Performance Metrics since the launch of Ortsbo on July 22, 2010. The Company first reported these numbers on September 21, 2010 and continues to report on a weekly basis.

Figure 2 – Ortsbo Performance Metrics as at May 9, 2011

Variance
The following chart outlines the variance for the above report periods allowing the reader to see the progress of Ortsbo’s Performance Metrics, by period. The Company currently reports these variances on a weekly basis.

Figure 3 – Ortsbo Variance for period over period reporting at May 9, 2011

Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 121,000 Fans, with approximately 6,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 12.1 Million people on Facebook, and growing as the Fan numbers increase.

Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 13,800 followers representing a week over week increase of approximately 700 followers.

Alexa Rankings
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data. Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 13,000 – ranking consistently among the Top 100K web sites worldwide.

Please Review:
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The information in this presentation may contain forward looking statements within the meaning of the “safe harbor” provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.

Ortsbo Performance: Apr 25–May 2

Chris Collie — Mon, 02 May 2011 21:46:44 +0000

As at May 2, 2011 All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

Ortsbo for social media is available in 2 online formats, the original Ortsbo platform that uses Microsoft Silverlight and a new Alpha for HTML. Both platforms are available at www.ortsbo.com

ORTSBO WEEKLY HIGHLIGHTS
Unique Users: 4,525,244
Online Sessions: 6,214,353
Page Views: 14,920,177
Minutes of Engagement: 18,115,595 – NEW RECORD
New Facebook Fans this week: 3,000 approx.
Twitter Followers this week: 600 approx.

With the continued growth of Ortsbo, we are currently implementing a cloud based user and traffic management systems with Microsoft’s Windows Azure. Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.

Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at May 2, 2011

Minutes of Engagement
During the past period (April 18, 2011 to May 2, 2011), Ortsbo achieved approximately 18 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 201 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at May 2, 2011

Figure 3 – Ortsbo Variance for period over period reporting at May 2, 2011

Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 110,000 Fans, with approximately 3,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 11.5 Million people on Facebook, and growing as the Fan numbers increase.

Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 13,100 followers representing a week over week increase of approximately 600 followers.

Alexa Rankings
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data. Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 15,000 – ranking consistently among the Top 100K web sites worldwide.

Ortsbo Performance: April 18-25

Chris Collie — Mon, 25 Apr 2011 15:04:38 +0000

As at April 25, 2011

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

Ortsbo for social media is available in 2 online formats, the original Ortsbo platform that uses Microsoft Silverlight and a new Alpha for HTML. Both platforms are available at www.ortsbo.com

ORTSBO WEEKLY HIGHLIGHTS
Unique Users: 4,825,515 – NEW RECORD
Online Sessions: 6,249,208
Page Views: 12,902,306
Minutes of Engagement: 17,086,920
New Facebook Fans this week: 19,000 approx.
Twitter Followers this week: 500 approx.

NOTE: All information in this report is collected through independently verified 3rd party applications. Performance metrics include reports from Google Analytics, while Facebook Fans are verified by Facebook and Twitter Followers by Twitter. Alexa independently reports its numbers independently based on its collection and reporting methods.

Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at April 25, 2011

Minutes of Engagement
During the past period (April 18, 2011 to April 25, 2011), Ortsbo achieved approximately 17 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 183 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at April 25, 2011

Figure 3 – Ortsbo Variance for period over period reporting at April 25, 2011

Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 110,000 Fans, with approximately 17,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 11 Million people on Facebook, and growing as the Fan numbers increase.

Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 12,000 followers representing a week over week increase of approximately 500 followers.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 15,000 – ranking consistently among the Top 100K web sites worldwide.

Ortsbo Performance: April 11-18

Chris Collie — Wed, 20 Apr 2011 19:31:42 +0000

As at April 18, 2011

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.

ORTSBO WEEKLY HIGHLIGHTS:
Unique Users: 4,332,454 – NEW RECORD
Online Sessions: 6,547,452 – NEW RECORD
Page Views: 15,976,303 – NEW RECORD
Minutes of Engagement: 17,752,140 – NEW RECORD
New Facebook Fans this week: 1,000 approx.
Twitter Followers this week: 500 approx.

We have started to implement our new traffic management systems. Given the accelerated growth of Ortsbo, we are currently implementing Microsoft’s Windows Azure. Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.

Key Performance Metrics:
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at April 18, 2011

Minutes of Engagement:
During the past period (April 11, 2011 to April 18, 2011), Ortsbo achieved approximately 17.7 million minutes of usage and to date has in excess of 166 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at April 18, 2011

Variance:
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.

Figure 3 – Ortsbo Variance for period over period reporting at April 18, 2011

Facebook:
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 91,000 Fans, with approximately 1,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 9.1 Million people on Facebook, and growing as the Fan numbers increase.

Twitter:
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 11,500 followers representing a week over week increase of approximately 500 followers.

Alexa Rankings:
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 15,000 – ranking consistently among the Top 100K web sites worldwide.

Ortsbo Performance: April 4-11

Chris Collie — Mon, 11 Apr 2011 14:49:39 +0000

As at April 11, 2011

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

ORTSBO WEEKLY HIGHLIGHTS
Unique Users: 3,445,672 – NEW RECORD
Online Sessions: 5,530,616 – NEW RECORD
Page Views: 12,979,302 – NEW RECORD
Minutes of Engagement: 15,758,672 – NEW RECORD
New Facebook Fans this week: 15,000 approx.
Twitter Followers this week: 1,000 approx.

NOTE: We have started to implement our new traffic management systems. Given the accelerated growth of Ortsbo, we are currently implementing new servers and online services to handle the increase in global users and improve the overall consumer experience. This may cause, from time to time, some minor variations in service and performance in the short term for the next few weeks.

Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at April 11, 2011

Minutes of Engagement
During the past period (April 4, 2011 to April 11, 2011), Ortsbo achieved approximately 15.7 million minutes of usage and to date has in excess of 148 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at April 11, 2011

Variance
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.

Figure 3 – Ortsbo Variance for period over period reporting at April 11, 2011

Facebook
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 90,000 Fans, with approximately 15,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 9 Million people on Facebook, and growing as the Fan numbers increase.

Twitter
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 11,000 followers representing a week over week increase of approximately 1,000 followers.

Alexa Rankings
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 18,000 – ranking among the Top 100K web sites worldwide.

The buzz about Ortsbo keeps growing!

Chris Collie — Wed, 06 Apr 2011 18:51:01 +0000

We announced yesterday that Gene Simmons will be the new spokesperson for Ortsbo, and since then the buzz in the press has been huge!

Here’s a few key articles for you to check out.

Variety ran a piece by Andrew Wallenstein yesterday, titled Gene Simmons backs Ortsbo – Kiss of approval for Web translator.

An online translation service with users spread all over the planet is getting some help from a man who knows what it takes to create a global brand: Gene Simmons.

In our hometown, the most read newspaper in Canada The Toronto Star ran an article by Danny Moloshok today, titled Simmons made to be a corporate pitchman.

Trading in his platform boots and skin-tight spandex for a business suit and loafers, Kiss founder Gene Simmons has signed on as corporate pitchman for Toronto-based Ortsbo Inc.

As the articles keep coming, we’ll keep posting them! Let us know your thoughts.

Ortsbo Performance: March 7-14

Chris Collie — Mon, 14 Mar 2011 14:49:40 +0000

As at March 14, 2011

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

ORTSBO WEEKLY HIGHLIGHTS:
Unique Users: 2,063,558
Online Sessions: 2,856,922
Page Views: 6,282,747
Minutes of Engagement: 9,980,199- NEW RECORD
New Facebook Fans this week: 1,000 approx.
Twitter Followers this week: 600 approx.

Key Performance Metrics:
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at March 14, 2011

Minutes of Engagement:
During the past period (March 7, 2011 to March 14, 2011), Ortsbo achieved approximately 10 million minutes of usage and to date has in excess of 100 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at March 14, 2011

Variance:
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.

Figure 3 – Ortsbo Variance for period over period reporting at March 14, 2011

Facebook:
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 50,000 Fans, with approximately 1,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 5 Million people on Facebook, and growing as the Fan numbers increase.

Twitter:
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 7,000 followers representing a week over week increase of approximately 600 followers.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 20,000 – ranking among the Top 100K web sites worldwide.

Ortsbo Performance: Feb 28-Mar 7

Chris Collie — Mon, 07 Mar 2011 16:07:44 +0000

As at March 7, 2011

All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.

ORTSBO WEEKLY HIGHLIGHTS:
Unique Users: 1,755,615
Online Sessions: 2,773,073
Page Views: 6,024,841
Minutes of Engagement: 8,011,885 – NEW RECORD
New Facebook Fans this week: 6,000 approx.
Twitter Followers this week: 400 approx.

Key Performance Metrics:
The following chart outlines some key performance metrics for Ortsbo.

Figure 1 – Ortsbo Performance Metrics as at March 7, 2011

Minutes of Engagement:
During the past period (February 28, 2011 to March 7, 2011), Ortsbo achieved approximately 8 million minutes of usage and to date has in excess of 82 million minutes of total user engagement.

Figure 2 – Ortsbo Performance Metrics as at March 7, 2011

Variance:
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.

Figure 3 – Ortsbo Variance for period over period reporting at March 7, 2011

Facebook:
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 49,000 Fans, with approximately 6,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 4.9 Million people on Facebook, and growing as the Fan numbers increase.

Twitter:
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 6,400 followers representing a week over week increase of approximately 400 followers.

Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 25,000 – ranking among the Top 100K web sites worldwide.