Comments for INGAGED | Marketing Engagement Insights http://intertainmentmedia.com/blog Marketing Engagement Insights from the minds at Intertainment Media Inc. Sat, 04 Feb 2012 02:50:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on An open letter from David Lucatch by KID http://intertainmentmedia.com/blog/2011/02/09/an-open-letter-from-david-lucatch/#comment-10441 KID Sat, 04 Feb 2012 02:50:06 +0000 http://intertainmentmedia.com/blog/?p=2665#comment-10441 Once again leadership is key and boy o boy does INT set the bar :). I'm so excited to be part of this company. Once again leadership is key and boy o boy does INT set the bar :) . I’m so excited to be part of this company.

]]> Comment on An open letter from David Lucatch by Olin Lozito http://intertainmentmedia.com/blog/2011/02/09/an-open-letter-from-david-lucatch/#comment-10349 Olin Lozito Thu, 12 Jan 2012 10:07:45 +0000 http://intertainmentmedia.com/blog/?p=2665#comment-10349 This post definitely appears to be incredibly absorbing. I'll discover by significantly more often than not when accomplishing one thing new below. This post definitely appears to be incredibly absorbing. I’ll discover by significantly more often than not when accomplishing one thing new below.

]]> Comment on Intertainment Media Inc. President’s Message – Q3 Results by ZeGerman http://intertainmentmedia.com/blog/2011/05/31/intertainment-media-inc-president%e2%80%99s-message-q3-results/#comment-10321 ZeGerman Sun, 08 Jan 2012 05:31:39 +0000 http://intertainmentmedia.com/blog/?p=3236#comment-10321 5 Star rating on Globe Advisor along with plenty of positive info, yet yout website makes me want to keep my money in the savings account and not your shares??? 5 Star rating on Globe Advisor along with plenty of positive info, yet yout website makes me want to keep my money in the savings account and not your shares???

]]> Comment on So what is “valuable” content? by David Spark http://intertainmentmedia.com/blog/2011/12/22/so-what-is-valuable-content/#comment-10305 David Spark Wed, 04 Jan 2012 22:25:28 +0000 http://intertainmentmedia.com/blog/?p=3658#comment-10305 You should read this article as I offer up the techniques on how to interview people who know more than you do. From Mashable: HOW TO: Jump-Start Your Career by Becoming an Online Influencer. http://mashable.com/2011/02/16/become-online-influencer/ You should read this article as I offer up the techniques on how to interview people who know more than you do.

From Mashable: HOW TO: Jump-Start Your Career by Becoming an Online Influencer.
http://mashable.com/2011/02/16/become-online-influencer/

]]> Comment on So what is “valuable” content? by The Content Marketeer http://intertainmentmedia.com/blog/2011/12/22/so-what-is-valuable-content/#comment-10303 The Content Marketeer Wed, 04 Jan 2012 22:04:26 +0000 http://intertainmentmedia.com/blog/?p=3658#comment-10303 "Interview people with more knowledge than you have." What a great concept. To really evolve in the content marketing space and stay ahead of the herd, it's crucial to have input from experts in all aspects of what goes into content marketing, from creation, sourcing, delivery, etc. “Interview people with more knowledge than you have.”

What a great concept. To really evolve in the content marketing space and stay ahead of the herd, it’s crucial to have input from experts in all aspects of what goes into content marketing, from creation, sourcing, delivery, etc.

]]> Comment on Is this the most effective form of advertising? by David Spark http://intertainmentmedia.com/blog/2011/11/10/is-this-the-most-effective-form-of-advertising/#comment-10293 David Spark Wed, 04 Jan 2012 00:56:40 +0000 http://intertainmentmedia.com/blog/?p=3561#comment-10293 Everyone wants to make the ROI connection. It's not always easy. My attitude is sometimes it's more expensive to try to calculate ROI than to actually do, make mistakes, and try again. You know your ROI calculation is going to be in accurate, so why not just forget about it and experiment? Everyone wants to make the ROI connection. It’s not always easy. My attitude is sometimes it’s more expensive to try to calculate ROI than to actually do, make mistakes, and try again.

You know your ROI calculation is going to be in accurate, so why not just forget about it and experiment?

]]> Comment on Is this the most effective form of advertising? by tom martin http://intertainmentmedia.com/blog/2011/11/10/is-this-the-most-effective-form-of-advertising/#comment-10292 tom martin Tue, 03 Jan 2012 22:14:24 +0000 http://intertainmentmedia.com/blog/?p=3561#comment-10292 David, Have to say I agree. Even in radio, always thought the best "ads" where when the DJs were just given bullet points and allowed to ad lib. Often I honestly thought they were doing an unpaid shout out to a local restaurant, when in fact, it was a paid "spot." I also wonder if because you've developed a relationship with the podcasters, that at some level you're thankful that the sponsors are bringing you that content and not interrupting it with commercials...thus you form an affinity and remember them. Big question though -- while the content sponsorship is generating share of mind, is it generating share of wallet? @TomMartin David,

Have to say I agree. Even in radio, always thought the best “ads” where when the DJs were just given bullet points and allowed to ad lib. Often I honestly thought they were doing an unpaid shout out to a local restaurant, when in fact, it was a paid “spot.”

I also wonder if because you’ve developed a relationship with the podcasters, that at some level you’re thankful that the sponsors are bringing you that content and not interrupting it with commercials…thus you form an affinity and remember them.

Big question though — while the content sponsorship is generating share of mind, is it generating share of wallet?

@TomMartin

]]> Comment on Is this the most effective form of advertising? by Tuesday Odds and Ends - AgencySpy http://intertainmentmedia.com/blog/2011/11/10/is-this-the-most-effective-form-of-advertising/#comment-10291 Tuesday Odds and Ends - AgencySpy Tue, 03 Jan 2012 21:36:23 +0000 http://intertainmentmedia.com/blog/?p=3561#comment-10291 [...] -Content sponsorship: The most effective form of advertising? link [...] [...] -Content sponsorship: The most effective form of advertising? link [...]

]]> Comment on How to Get More Yelp Reviews by Tricks to Getting Great Yelp Reviews http://intertainmentmedia.com/blog/2011/12/13/how-to-get-more-yelp-reviews/#comment-10283 Tricks to Getting Great Yelp Reviews Mon, 02 Jan 2012 22:47:59 +0000 http://intertainmentmedia.com/blog/?p=3614#comment-10283 [...] desktop communications and content app, KNCTR, and real-time chat translation tool, Ortsbo. It was originally published on Intertainment Media’s [...] [...] desktop communications and content app, KNCTR, and real-time chat translation tool, Ortsbo. It was originally published on Intertainment Media’s [...]

]]> Comment on How to Get More Yelp Reviews by David Spark http://intertainmentmedia.com/blog/2011/12/13/how-to-get-more-yelp-reviews/#comment-10257 David Spark Thu, 29 Dec 2011 18:49:28 +0000 http://intertainmentmedia.com/blog/?p=3614#comment-10257 Yes, I've heard the "hiding the good reviews" complaint many times. It's very irritating when so many good reviews are hidden and the crappy reviews aren't. Yes, I’ve heard the “hiding the good reviews” complaint many times. It’s very irritating when so many good reviews are hidden and the crappy reviews aren’t.

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