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	<title>INGAGED &#124; Marketing Engagement Insights</title>
	<link>http://intertainmentmedia.com/blog</link>
	<description>Marketing Engagement Insights from the minds at Intertainment Media Inc.</description>
	<lastBuildDate>Thu, 02 Feb 2012 14:00:12 +0000</lastBuildDate>
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		<title>Can You Function Without Your Phone?</title>
		<description><![CDATA[We&#8217;ve become extremely reliant on our phones. So much so that they feel like an appendage we have to constantly check to make sure it&#8217;s still there. Is it still pumping vital fluids (e.g., emails, tweets, Facebook status updates)? Our need to constantly look down at our phone has been the subject of much derision. ... <a href="http://intertainmentmedia.com/blog/2012/02/02/can-you-function-without-your-phone/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/02/02/can-you-function-without-your-phone/</link>
			</item>
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		<title>Tips from Journalists on How to Improve Facebook Engagement</title>
		<description><![CDATA[Facebook recently released some interesting data of the success of their &#8220;Subscribe&#8221; button feature which allows people to subscribe to someone&#8217;s Facebook postings without actually friending them. This allows people to broadcast their stories to a large group like what is done on Twitter, but through a personal account, without having to setup a fan ... <a href="http://intertainmentmedia.com/blog/2012/01/25/tips-from-journalists-on-how-to-improve-facebook-engagement/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/01/25/tips-from-journalists-on-how-to-improve-facebook-engagement/</link>
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		<title>The Never Ending Cycle of Content Reinvention and Production</title>
		<description><![CDATA[I was inspired to write today’s post after reading Eric Wittlake’s post, Why Your Content Will Never Be Good Enough. In the article Wittlake explains there are two problems with trying to create good content: Not only are you competing with others on products and services, but you’re also competing to be your audience’s primary ... <a href="http://intertainmentmedia.com/blog/2012/01/19/the-never-ending-cycle-of-content-reinvention-and-production/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/01/19/the-never-ending-cycle-of-content-reinvention-and-production/</link>
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		<title>Your Daily Media Consumption for 2012</title>
		<description><![CDATA[Are you consuming media the same way you did ten years ago, five years ago, or even two years ago? I&#8217;ve noticed for myself and others that media consumption is morphing just as new media services and filtering tools are being made available. Two years ago I wrote an article about my personal daily media ... <a href="http://intertainmentmedia.com/blog/2012/01/11/your-daily-media-consumption-for-2012/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/01/11/your-daily-media-consumption-for-2012/</link>
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		<title>Bogus Content Marketing That Fools Search Engines, Not Humans</title>
		<description><![CDATA[Search Engine Land just released a story today Google’s Jaw-Dropping Sponsored Post Campaign For Chrome which spells out in astonishing detail how Google (it appears) is violating its own terms of service with regard to paying for links and attaching bogus unrelated content. Read the whole piece, but in summary the paid links were for ... <a href="http://intertainmentmedia.com/blog/2012/01/03/bogus-content-marketing-that-fools-search-engines-not-humans/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/01/03/bogus-content-marketing-that-fools-search-engines-not-humans/</link>
			</item>
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		<title>How To Get an Influencer&#8217;s Attention&#8230;Right NOW!</title>
		<description><![CDATA[In general, how do you get people to pay attention to you? Are you constantly in marketing mode always pushing your agenda or are you inquisitive asking about the individual first before addressing yourself? How you make relations currently will dictate your success or failure in reaching out to influencers. Simply because trying to get ... <a href="http://intertainmentmedia.com/blog/2011/12/28/how-to-get-an-influencers-attention-right-now/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2011/12/28/how-to-get-an-influencers-attention-right-now/</link>
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		<title>So what is &#8220;valuable&#8221; content?</title>
		<description><![CDATA[Want to get your blog noticed? Want to be retweeted 1,000 times? Then you need to create &#8220;valuable&#8221; content. How often have you heard that? All you need to do is create &#8220;valuable&#8221; content. It&#8217;s just that simple. Why haven&#8217;t you figured that out? I find that answer, &#8220;Just create valuable content,&#8221; to be rather ... <a href="http://intertainmentmedia.com/blog/2011/12/22/so-what-is-valuable-content/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2011/12/22/so-what-is-valuable-content/</link>
			</item>
	<item>
		<title>How to Get More Yelp Reviews</title>
		<description><![CDATA[If you&#8217;re a small business owner, or talk to a small business owner, especially a retail business owner, you probably know about their love-hate relationship with Yelp. Yelp has become a phenomenal resource for consumers looking for great vetted recommendations. The operative word there is &#8220;vetted&#8221; as that&#8217;s been a source of consternation between Yelp ... <a href="http://intertainmentmedia.com/blog/2011/12/13/how-to-get-more-yelp-reviews/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2011/12/13/how-to-get-more-yelp-reviews/</link>
			</item>
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		<title>Why people are unfollowing you on Twitter</title>
		<description><![CDATA[This article has also been reprinted, with permission, on Spark Minute. I watch my Twitter followers go up and down all the time. Why is that happening? I must not be providing useful information or I must be irritating people. Or there could be some automated Tweeters that are following and unfollowing me. Who knows. ... <a href="http://intertainmentmedia.com/blog/2011/12/06/why-people-are-unfollowing-you-on-twitter/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2011/12/06/why-people-are-unfollowing-you-on-twitter/</link>
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		<title>Top 10 Things You Didn&#8217;t Consider When Developing Your Social Media Strategy</title>
		<description><![CDATA[This article has also been reprinted, with permission, on Spark Minute. Developing a social media strategy is a never ending moving target. Regardless, there are some standard things almost everyone does, such as getting a Twitter account and a Facebook presence. Many often think that&#8217;s it: &#8220;Our social media strategy? Well, we&#8217;re on Twitter and ... <a href="http://intertainmentmedia.com/blog/2011/11/28/top-10-things-you-didnt-consider-when-developing-your-social-media-strategy/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2011/11/28/top-10-things-you-didnt-consider-when-developing-your-social-media-strategy/</link>
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