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	<title>INGAGED &#124; Marketing Engagement Insights</title>
	<link>http://intertainmentmedia.com/blog</link>
	<description>Marketing Engagement Insights from the minds at Intertainment Media Inc.</description>
	<lastBuildDate>Wed, 16 May 2012 13:05:39 +0000</lastBuildDate>
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		<title>8 Things to Consider to &#8220;Create Good Content&#8221;</title>
		<description><![CDATA[Ask someone the secret to getting noticed on social media and you’ll get the condescending parroted mynah bird response, “Create good content” and then nothing else. As if that’s the advice you were waiting for and the only advice you need. While in a single blog post I can’t tell you how to be a ... <a href="http://intertainmentmedia.com/blog/2012/05/16/8-things-to-consider-to-create-good-content/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/05/16/8-things-to-consider-to-create-good-content/</link>
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		<title>Best marketing tactic is to support your community</title>
		<description><![CDATA[Here on the Ingaged blog we talk a lot about communicating with your audience through alternative marketing techniques often through social media and content production. One of our favorite techniques that we haven&#8217;t talked about much is actually a throwback, and that’s supporting your community. What that means is providing support to networks, often non-profit ... <a href="http://intertainmentmedia.com/blog/2012/05/09/best-marketing-tactic-is-to-support-your-community/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/05/09/best-marketing-tactic-is-to-support-your-community/</link>
			</item>
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		<title>How to Apply Hackathon-Style Creativity and Productivity to Your Business</title>
		<description><![CDATA[Hackathons are definitely the rage. Where else can a product, and sometimes an actual business be created in just 24-48 hours? A bunch of successful online services and products have been born out of hackathons.  GroupMe started out as a hackathon project at the 2010 TechCrunch Disrupt NYC and was acquired by Skype for $85 ... <a href="http://intertainmentmedia.com/blog/2012/05/02/how-to-apply-hackathon-style-creativity-and-productivity-to-your-business/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/05/02/how-to-apply-hackathon-style-creativity-and-productivity-to-your-business/</link>
			</item>
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		<title>9 Considerations When Building Your Content Strategy</title>
		<description><![CDATA[When was the last time someone you know shared, online or offline, a banner ad, a :30 radio spot, or a 1-800 number they saw on TV? Can’t remember? It’s because it’s never happened…ever. What does that tell you? Traditional advertising does not get traded in the social space. While there are exceptions, like Superbowl ... <a href="http://intertainmentmedia.com/blog/2012/04/24/9-considerations-when-building-your-content-strategy/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/04/24/9-considerations-when-building-your-content-strategy/</link>
			</item>
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		<title>When You Can Call Yourself an Influencer</title>
		<description><![CDATA[We’re obsessed with being able to numerically rank anything and everything on the Internet. So much of our online lives are attached to numbers. We have a very visible count of friends on Facebook, followers on Twitter, readers of our RSS feed, retweets of an article, likes of a Facebook fan page, and view counts ... <a href="http://intertainmentmedia.com/blog/2012/04/18/when-you-can-call-yourself-an-influencer/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/04/18/when-you-can-call-yourself-an-influencer/</link>
			</item>
	<item>
		<title>When the Social Graph Pushes Too Far</title>
		<description><![CDATA[Last week I became a little frustrated by a newly resurfaced behavior on Facebook. It was a notice, multiple notices, in my Facebook news feed that a friend was reading an article. So I clicked on the link and instead of seeing the article I&#8217;m interrupted by a message that Yahoo! or some other media ... <a href="http://intertainmentmedia.com/blog/2012/04/12/when-the-social-graph-pushes-too-far/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/04/12/when-the-social-graph-pushes-too-far/</link>
			</item>
	<item>
		<title>Will Google Crack the Augmented Reality Usability Barrier?</title>
		<description><![CDATA[See an augmented reality demonstration and your reaction is, &#8220;Hey, that&#8217;s cool.&#8221; Use an augmented reality product and your reaction is, &#8220;This is useless.&#8221; Augmented reality kicks ass in demonstrations but fails miserably in usability. That&#8217;s because for augmented reality to work we need a screen to overlay around the world. While our phones have ... <a href="http://intertainmentmedia.com/blog/2012/04/05/will-google-crack-the-augmented-reality-usability-barrier/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/04/05/will-google-crack-the-augmented-reality-usability-barrier/</link>
			</item>
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		<title>Engagement Secret: Create a Desired Personal Experience Through Your Brand</title>
		<description><![CDATA[Whenever there&#8217;s talk of engagement there&#8217;s always a discussion where the phrase, &#8220;How do we get them to do this?&#8221; is uttered. Or maybe someone will say, &#8220;How can we get them to engage with us?&#8221; It just boils down to the question of how can I get people to pay attention to us and ... <a href="http://intertainmentmedia.com/blog/2012/03/29/engagement-secret-create-a-desired-personal-experience-through-your-brand/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/03/29/engagement-secret-create-a-desired-personal-experience-through-your-brand/</link>
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		<title>Can SXSW Serendipity Translate Anywhere Else?</title>
		<description><![CDATA[I just got back from SXSW and one of the comments that was mentioned over and over again is how many amazing serendipitous moments one can have at the conference (see “Your ‘No BS’ Guide to Surviving SXSW”). At SXSW in particular, achieving these great moments of serendipity require you to let your schedule go ... <a href="http://intertainmentmedia.com/blog/2012/03/22/can-sxsw-serendipity-translate-anywhere-else/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/03/22/can-sxsw-serendipity-translate-anywhere-else/</link>
			</item>
	<item>
		<title>The Best Way to Learn is to Publish</title>
		<description><![CDATA[When I was in college I was a teaching assistant and tutor in statistics. I was generally a good student, but I didn&#8217;t get my best grades in statistics. I happened to do well enough (B+) to qualify for TA/tutor status, plus I was taking a lot of advanced statistics classes. I ended up taking ... <a href="http://intertainmentmedia.com/blog/2012/03/13/the-best-way-to-learn-is-to-publish/">Continue Reading</a>]]></description>
		<link>http://intertainmentmedia.com/blog/2012/03/13/the-best-way-to-learn-is-to-publish/</link>
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