http://intertainmentmedia.com/blog Opinions from Intertainment Media Wed, 23 Jun 2010 18:09:22 +0000 http://backend.userland.com/rss092 en This article has been reposted with permission from the Spark Minute blog. It seemed that after the advent of Web 2.0 programming technologies, such as AJAX, that there was no more need for downloadable applications since any web page could now be a live application. With webware applications, each action would ... http://intertainmentmedia.com/blog/2010/06/23/the-specialized-and-vibrant-market-for-downloadable-applications/ Ron Fuggetta, CEO of Zuberance, a service that tracks brand advocacy and calculates ROI on that advocacy, just forwarded this really interesting study completed by Comscore and Yahoo! Thought the results were really interesting. Take a look. http://intertainmentmedia.com/blog/2010/05/25/why-do-advocates-recommend-brands-and-products/ Brightcove's blog today has some interesting findings from an online video research study they did with Tubemogul. They analyzed Q1 performance in online video from 2009 and 2010 and summarized their findings as such: Online video views has grown dramatically: 40 percent for broadcast media networks. 300 percent for web-based media networks. ... http://intertainmentmedia.com/blog/2010/05/12/twitter-engages-us-most-to-watch-online-video/ I am an extremely avid podcast consumer (see my podcast listening lineup for 2010), and sometime podcast producer. I have completely stopped listening to over-the-air radio, and I now listen to podcasts whenever I can. All except one of my podcasts are free. The podcast I pay for is ... http://intertainmentmedia.com/blog/2010/05/05/start-charging-for-your-content-and-people-will-actually-watch-it/ Banner ads are becoming smarter. Google has released a new display offering that can adjust the content of a banner ad to dynamically better fit its surroundings. The customer example used was Ford. Using the Google Content Network, Ford can make one central media buy and the content delivered is altered ... http://intertainmentmedia.com/blog/2010/05/04/ads-with-context/ I love stories of people sidestepping gatekeepers. At WordCamp in San Francisco, Karl Vogel of QuestionCopyright told a great story of how one animator and filmmaker, Nina Paley, chose to distribute her film, Sita Sings the Blues, completely open source. The open source distribution was so complete that she even ... http://intertainmentmedia.com/blog/2010/05/03/how-to-make-money-by-distributing-your-film-via-open-source/ People don't mind advertising. In fact they like it when it's relevant. What people don't like is being served an advertisement for something that's totally un-relevant to them. And until the advertising ecosystem becomes more intelligent and transparent this conundrum isn't going anywhere. I've been witness to a good example of this myself ... http://intertainmentmedia.com/blog/2010/04/21/advertisements-youve-asked-for/ Every single action we take online can be monitored, analyzed, and then used to serve us even more targeted information. Online advertisers have been doing this for years by dropping cookies and tracking our web behavior. But many of us don't realize that every iota of our actions are being ... http://intertainmentmedia.com/blog/2010/04/11/using-other-factors-other-than-personal-behavior-to-predict-what-web-visitors-want-to-watch/ Years ago when Napster went legit in its pay a flat fee for all-you-can-eat music, many believed that they hit upon something huge. People have already proven that they don't like their consumption metered. Phone service and Internet service went in that direction. Later, DVDs-by-mail providers Netflix and Blockbuster did ... http://intertainmentmedia.com/blog/2010/04/07/why-isnt-all-you-can-eat-paid-for-music-a-successful-model/ More great news coming out of the itiBiti platform. We’re still in the BETA phase of the lifecycle, and already we’re seeing very positive metrics emerge. A few of the highlights: Over 60% of those consumers directly targeted by brands in a closed environment ... http://intertainmentmedia.com/blog/2010/03/30/the-first-90-days-of-itibiti/