November 10, 2011
Blog Archives
Is this the most effective form of advertising?
We see and hear a lot of advertising messages every day. If you try to look for a definitive number as to how many, you’ll get answers that vary from about 1,500 up to 5,000 advertisements per day. What’s not arguable is the volume of advertising has gone up with the sheer number of media … Continue Reading
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Facebook’s new just-in-time advertising
Facebook’s new real-time feed of all friends’ activity could be more of the same for advertisers or if they’re smart, they’ll use it as a means to build a give and take dialogue with their audience.
Are you Hassel Mapping? Maybe you should be.
Just read an interesting article in @FastCompany by Adrian Slywotzky – http://bit.ly/ojIifG – that explains how companies can really improve their offering or service by ‘hassle mapping’ the experience of their customers. Now this may seem like a no brainer for many and most will tell you that they absolutely are… but are they? Think … Continue Reading
Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
Future of Social Biz?
The Future of Social Business, or just unfocused?
the intersection of social, mobile and retail
Social Business or Social Bust?
Is your business a Social Business, or a Social Bust? You, and your company as whole need to be engaged, and engaging, in a social dialogue, hey if IBM can do it….
