September 16, 2011
Blog Archives
Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
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Future of Social Biz?
The Future of Social Business, or just unfocused?
the intersection of social, mobile and retail
Social media and real results an oxymoron?
Just read this article in Mashable, “How Startups are Using Social Media for Real Resultsâ€. The basic premise: startups should make social media the centerpoint of their communication tools, as it’s cheaper. Can’t argue that. However, it got me thinking of other ways that startups can take advantage of Social Media that weren’t noted in the piece. … Continue Reading
Mobile application platform: Can two dozen work better than one?
News just came out today from the Mobile World Congress in Barcelona that 24 mobile carriers from around the world are going to unite together to produce an international application store called the “Wholesale Applications Community.” It’s an obvious reaction to Apple’s iTunes application store which has a stringent review policy before any application will … Continue Reading
The confusing world of mobile app (iPhone and BlackBerry) pricing
I can’t make heads or tails of this, but the cost of mobile applications varies widely between different mobile platforms, or sometimes not at all. There’s no consistency. It’s all over the map. For simplicity, I’ve decided only to compare iPhone vs. BlackBerry applications. Let me show you some examples: BlackBerry app more expensive than … Continue Reading
