January 5, 2011
Blog Archives
CES risks becoming another “me too!†conference
We’ve been chatting around the office the past few days about the yearly & massive CES show that’s starting tomorrow in Vegas, running through the weekend. There’s been enough news coverage out there to choke the Panama canal. But that’s just the thing…within all the stories, is there anything really that new? Now we realize … Continue Reading
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Ads…with context
Banner ads are becoming smarter. Google has released a new display offering that can adjust the content of a banner ad to dynamically better fit its surroundings. The customer example used was Ford. Using the Google Content Network, Ford can make one central media buy and the content delivered is altered given the context of … Continue Reading
