But that’s just the thing…within all the stories, is there anything really that new? Now we realize the conference hasn’t officially started, but what we’re reading thus-far speaks of products or ideas that have been around for a while.

Here’s a condensed list:

• Tablets: Forrester expects these to grow as fast as MP3 players in the next 5 years
• 3-D TVs: Hasn’t quite hit the mark in sales, although no doubt there’s interest
• Smart TVs: Nobody liked Google TV, did they?
• The Cloud: Even though major tech firms are dropping mainstream ads that use this terminology, you average 30 year old doesn’t know what it means, do they?

Where are the massive paradigm shifts and not just extensions? Where are the huge new industries waiting to explode? Maybe they’re in there…but losing coverage to all the repeat noise.

Is this all because with the pace of innovation and rush to release over the last 2-3 years companies have re-focused on getting what’s already on the shelf right before moving on to new pastures?

With the exception of the iPad, has any other product that fits into the above list seen an explosion in sales? Leave us a comment with your thoughts.

The customer example used was Ford. Using the Google Content Network, Ford can make one central media buy and the content delivered is altered given the context of website it’s being served on.

The example used was: if the Ford ad triggers on a site that discusses green issues, a banner highlighting Ford’s hybrid vehicles would trigger. Whereas, a technology site discussing the latest gadgets would show a clip from Ford at CES, etc.

The head of the Google Content Network:

“This marries the science of search with the art of display…the ads are very dynamic, and there’s an indefinite number of ads that will get served.”

Another step on the road towards ads with intelligence – in this case with the relevance baked into the network side, and not the consumer side, with both angles being good news for advertisers and consumers.