May 16, 2012
Blog Archives
8 Things to Consider to “Create Good Content”
Ask someone the secret to getting noticed on social media and you’ll get the condescending parroted mynah bird response, “Create good content” and then nothing else. As if that’s the advice you were waiting for and the only advice you need. While in a single blog post I can’t tell you how to be a … Continue Reading
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9 Considerations When Building Your Content Strategy
When was the last time someone you know shared, online or offline, a banner ad, a :30 radio spot, or a 1-800 number they saw on TV? Can’t remember? It’s because it’s never happened…ever. What does that tell you? Traditional advertising does not get traded in the social space. While there are exceptions, like Superbowl … Continue Reading
The Never Ending Cycle of Content Reinvention and Production
I was inspired to write today’s post after reading Eric Wittlake’s post, Why Your Content Will Never Be Good Enough. In the article Wittlake explains there are two problems with trying to create good content: Not only are you competing with others on products and services, but you’re also competing to be your audience’s primary … Continue Reading
So what is “valuable” content?
Want to get your blog noticed? Want to be retweeted 1,000 times? Then you need to create “valuable” content. How often have you heard that? All you need to do is create “valuable” content. It’s just that simple. Why haven’t you figured that out? I find that answer, “Just create valuable content,” to be rather … Continue Reading
The greater purpose of media consumption
It could be just the circles that I run in, but not only do I see more media to consume, I see more and more discussion about the topic of media consumption. This got me to thinking, “Why do we consume media?” I ask you readers this question (please throw in your two cents in … Continue Reading
Future of Social Biz?
The Future of Social Business, or just unfocused?
the intersection of social, mobile and retail
