January 25, 2012
Blog Archives
Tips from Journalists on How to Improve Facebook Engagement
Facebook recently released some interesting data of the success of their “Subscribe” button feature which allows people to subscribe to someone’s Facebook postings without actually friending them. This allows people to broadcast their stories to a large group like what is done on Twitter, but through a personal account, without having to setup a fan … Continue Reading
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Social Business or Social Bust?
Is your business a Social Business, or a Social Bust? You, and your company as whole need to be engaged, and engaging, in a social dialogue, hey if IBM can do it….
The first 90 days of itiBiti
More great news coming out of the itiBiti platform. We’re still in the BETA phase of the lifecycle, and already we’re seeing very positive metrics emerge. A few of the highlights: Over 60% of those consumers directly targeted by brands in a closed environment have downloaded the application 64% of the users engage with the … Continue Reading
VIDEO-Business trends in social media
This article is part of a road show presentation series I’m doing in Toronto for Intertainment Media, owners of Itibiti Systems. This post has been reprinted on the Intertainment Media blog. Al O’Grady from Agoracom interviewed me about some current trends in social media. Nice little overview. See a larger version here. For more, read … Continue Reading
Social media engagement: Create guidelines not levels of approval
Not every call into a call center is monitored and edited, so why should you want or try to do that with social media? This is the question to ask your clients if they’re wanting to go through multiple levels of approval at all levels of social media engagement. Your goal should be to train … Continue Reading
