September 14, 2011

Blog Archives
IBM_OpEd_SocialBusiness_Icon_Final_Art_01262011

Future of Social Biz?

The Future of Social Business, or just unfocused?
the intersection of social, mobile and retail

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Social media wordcloud

Social media and real results an oxymoron?

Just read this article in Mashable, “How Startups are Using Social Media for Real Results”. The basic premise: startups should make social media the centerpoint of their communication tools, as it’s cheaper. Can’t argue that. However, it got me thinking of other ways that startups can take advantage of Social Media that weren’t noted in the piece. … Continue Reading

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leveraging-social-media

Social media engagement: Create guidelines not levels of approval

Not every call into a call center is monitored and edited, so why should you want or try to do that with social media? This is the question to ask your clients if they’re wanting to go through multiple levels of approval at all levels of social media engagement. Your goal should be to train … Continue Reading

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