January 11, 2012
Blog Archives
Your Daily Media Consumption for 2012
Are you consuming media the same way you did ten years ago, five years ago, or even two years ago? I’ve noticed for myself and others that media consumption is morphing just as new media services and filtering tools are being made available. Two years ago I wrote an article about my personal daily media … Continue Reading
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The greater purpose of media consumption
It could be just the circles that I run in, but not only do I see more media to consume, I see more and more discussion about the topic of media consumption. This got me to thinking, “Why do we consume media?” I ask you readers this question (please throw in your two cents in … Continue Reading
Are you Hassel Mapping? Maybe you should be.
Just read an interesting article in @FastCompany by Adrian Slywotzky – http://bit.ly/ojIifG – that explains how companies can really improve their offering or service by ‘hassle mapping’ the experience of their customers. Now this may seem like a no brainer for many and most will tell you that they absolutely are… but are they? Think … Continue Reading
Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
Social Business or Social Bust?
Is your business a Social Business, or a Social Bust? You, and your company as whole need to be engaged, and engaging, in a social dialogue, hey if IBM can do it….
When Twitter attacks, be ready to respond
Media has an amazing power to legitimize. If it’s on TV, the radio, the web, or in newspapers, people have a strong tendency to believe first and ask questions later. There’s an inherent truthfulness to the apparatus, no matter the medium. A recent example of this ability comes in the form of a racist sign … Continue Reading
