Making Money from Content

Not every call into a call center is monitored and edited, so why should you want or try to do that with social media? This is the question to ask your clients if they’re wanting to go through multiple levels of approval at all levels of social media engagement.

Your goal should be to train staff on how to engage in social media in a way that answers questions correctly and stays within your corporate brand. That was the discussion I had with Daryl Stansfield, Digital Account Director at PHD, in Toronto, ON. I was happy that he mentioned having a previous financial client (see previous post about financial concerns in social media) that had a Facebook forum that was so successful that users started helping users.