INGAGED | Marketing Engagement Insights » PHD http://intertainmentmedia.com/blog Marketing Engagement Insights from the minds at Intertainment Media Inc. Thu, 02 Feb 2012 14:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Social media engagement: Create guidelines not levels of approval http://intertainmentmedia.com/blog/2009/07/23/social-media-engagement-create-guidelines-not-levels-of-approval/ http://intertainmentmedia.com/blog/2009/07/23/social-media-engagement-create-guidelines-not-levels-of-approval/#comments Thu, 23 Jul 2009 13:13:50 +0000 David Spark http://intertainmentmedia.com/blog/?p=67 Continue Reading]]> Not every call into a call center is monitored and edited, so why should you want or try to do that with social media? This is the question to ask your clients if they’re wanting to go through multiple levels of approval at all levels of social media engagement.

Your goal should be to train staff on how to engage in social media in a way that answers questions correctly and stays within your corporate brand. That was the discussion I had with Daryl Stansfield, Digital Account Director at PHD, in Toronto, ON. I was happy that he mentioned having a previous financial client (see previous post about financial concerns in social media) that had a Facebook forum that was so successful that users started helping users.

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