February 29, 2012
Blog Archives
The Selfishness of Online Sharing
The goal of social media is to get access to your audience’s audience. That’s possible if you empower an online user’s selfish interests.
0
So what is “valuable” content?
Want to get your blog noticed? Want to be retweeted 1,000 times? Then you need to create “valuable” content. How often have you heard that? All you need to do is create “valuable” content. It’s just that simple. Why haven’t you figured that out? I find that answer, “Just create valuable content,” to be rather … Continue Reading
Top 10 Things You Didn’t Consider When Developing Your Social Media Strategy
This article has also been reprinted, with permission, on Spark Minute. Developing a social media strategy is a never ending moving target. Regardless, there are some standard things almost everyone does, such as getting a Twitter account and a Facebook presence. Many often think that’s it: “Our social media strategy? Well, we’re on Twitter and … Continue Reading
Build your channel now, before you need it
You’ve heard the old maxim of building your network before you need it, well Julien Smith says since your channel and network are merged you need to build your channel before you need it.
Are you Hassel Mapping? Maybe you should be.
Just read an interesting article in @FastCompany by Adrian Slywotzky – http://bit.ly/ojIifG – that explains how companies can really improve their offering or service by ‘hassle mapping’ the experience of their customers. Now this may seem like a no brainer for many and most will tell you that they absolutely are… but are they? Think … Continue Reading
Future of Social Biz?
The Future of Social Business, or just unfocused?
the intersection of social, mobile and retail
