September 13, 2011
Blog Archives
Social Business or Social Bust?
Is your business a Social Business, or a Social Bust? You, and your company as whole need to be engaged, and engaging, in a social dialogue, hey if IBM can do it….
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Listen Or Die: Individual Voices in the “Thank You” Economy
A friend of mine recently interviewed for the newly created position of Social Media Community Manager with ScotiaBank. Consider for a moment why the 3rd largest financial institution in Canada with a behemoth marketing budget would need to pay a mere $50,000 to someone to essentially respond to tweets and posts all day?
What’s the Value of a Facebook Fan?
When it comes to valuing your online social network, how do you put a price tag on a friend or a fan? Recently, noted journalist Matthew Ingram wrote a great article on Gigacom.com providing evidence for the value of a Facebook Fan and suggesting how much they are really worth. In his research, Matthew found … Continue Reading
Zynga distributes to physical world with retail gift cards
Intertainment Media and Itibiti Systems’ CEO, David Lucatch, is not ashamed to admit how much time and money he spends playing virtual games, especially ones on Facebook such as Zynga’s FarmVille. He admits to watching almost no TV, but is completely addicted to social gaming. Ask him about it and he’ll tell you it’s “research” … Continue Reading
The future of interstitial advertising in an ever encroaching social media world
I made the claim in a previous article (If everybody loves Super Bowl ads, then why don’t advertisers always make Super Bowl-quality ads? on Spark Minute) that all ads during the Super Bowl should have pointed people to a website or some type of social media interaction. In a single 30-second advertisement, I argued that … Continue Reading
VIDEO-Business trends in social media
This article is part of a road show presentation series I’m doing in Toronto for Intertainment Media, owners of Itibiti Systems. This post has been reprinted on the Intertainment Media blog. Al O’Grady from Agoracom interviewed me about some current trends in social media. Nice little overview. See a larger version here. For more, read … Continue Reading
