September 21, 2011
Blog Archives
Are you Hassel Mapping? Maybe you should be.
Just read an interesting article in @FastCompany by Adrian Slywotzky – http://bit.ly/ojIifG – that explains how companies can really improve their offering or service by ‘hassle mapping’ the experience of their customers. Now this may seem like a no brainer for many and most will tell you that they absolutely are… but are they? Think … Continue Reading
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Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
Future of Social Biz?
The Future of Social Business, or just unfocused?
the intersection of social, mobile and retail
Your job will soon be social
We’ve had some interesting conversations around the office lately about the nature and future of social media. These talks are a cool perk of the job – whether they fuel a product extension for us, a future speech for the CEO, or tweaks to a job description. The landscape changes so quickly in social, that … Continue Reading
Are you Hassel Mapping? Maybe you should be.
Just read an interesting article in @FastCompany by Adrian Slywotzky – http://bit.ly/ojIifG – that explains how companies can really improve their offering or service by ‘hassle mapping’ the experience of their customers. Now this may seem like a no brainer for many and most will tell you that they absolutely are… but are they? Think … Continue Reading
Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
Future of Social Biz?
The Future of Social Business, or just unfocused?
the intersection of social, mobile and retail
Your job will soon be social
We’ve had some interesting conversations around the office lately about the nature and future of social media. These talks are a cool perk of the job – whether they fuel a product extension for us, a future speech for the CEO, or tweaks to a job description. The landscape changes so quickly in social, that … Continue Reading
