Commerce from content: It’s more than clicking on Jennifer Aniston’s sweater

For so long, ecommerce has been defined as “and soon there will be a day when you’re watching ‘Friends’ and you’ll be able to click on Jennifer Aniston’s sweater and buy it.” This idea of “buying Jennifer Aniston’s sweater” T-commerce (a.k.a. television commerce) cropped up around 2001. For some demented reason, we all thought that … Continue Reading

September 9th, 2009, In Business, Content, by David Spark