September 16, 2011
Blog Archives
Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
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Smurfs vs. Angry Birds: Take My Money
Last week, Smurfs’ Village officially topped Angry Birds as the iPhone’s top-grossing game. Considering that Angry Birds costs $0.99 while Smurfs’ Village is free, the question of how this happened begs to be asked. And the answer is not without controversy: Seamless in-game purchases. Users can pay $4.99 to buy 50 berries, $11.99 to buy … Continue Reading
Mobile application platform: Can two dozen work better than one?
News just came out today from the Mobile World Congress in Barcelona that 24 mobile carriers from around the world are going to unite together to produce an international application store called the “Wholesale Applications Community.” It’s an obvious reaction to Apple’s iTunes application store which has a stringent review policy before any application will … Continue Reading
