December 6, 2011
Blog Archives
Why people are unfollowing you on Twitter
This article has also been reprinted, with permission, on Spark Minute. I watch my Twitter followers go up and down all the time. Why is that happening? I must not be providing useful information or I must be irritating people. Or there could be some automated Tweeters that are following and unfollowing me. Who knows. … Continue Reading
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Slow & Steady? The Google+ Game Plan
At yesterday’s Web 2.0 Summit in San Francisco, Google brass Sergey Brin and Vic Gudontra shared their Google+ game plan with the audience: Slow & Steady. Responding to early Facebook investor Sean Parker’s earlier statement that moving friends from Facebook to Google+ will prove to be difficult, Gudontra responded: “the point Sean made is right. … Continue Reading
Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
Social Business or Social Bust?
Is your business a Social Business, or a Social Bust? You, and your company as whole need to be engaged, and engaging, in a social dialogue, hey if IBM can do it….
When Twitter attacks, be ready to respond
Media has an amazing power to legitimize. If it’s on TV, the radio, the web, or in newspapers, people have a strong tendency to believe first and ask questions later. There’s an inherent truthfulness to the apparatus, no matter the medium. A recent example of this ability comes in the form of a racist sign … Continue Reading
A round-up of recent Intertainment Media articles
There’s been a lot of press recently about Intertainment Media. Here’s a quick attempt at rounding it all up for you. Just published earlier today, here’s an interview David did with Cantech Letter Editor Nick Waddell in which he discusses all key Intertainment Media divisions including Ortsbo, Itibiti, Ad Taffy, and Magnum Printing. Here’s a … Continue Reading
