November 24, 2010
Blog Archives
Smurfs vs. Angry Birds: Take My Money
Last week, Smurfs’ Village officially topped Angry Birds as the iPhone’s top-grossing game. Considering that Angry Birds costs $0.99 while Smurfs’ Village is free, the question of how this happened begs to be asked. And the answer is not without controversy: Seamless in-game purchases. Users can pay $4.99 to buy 50 berries, $11.99 to buy … Continue Reading
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Making Money from Podcasting: Leo Laporte Makes $1.5 Million from Podcasting
Leo Laporte is a long time veteran of radio and TV broadcasting, and now owner of the TWiT (This Week in Tech) network which offers a cornucopia of online tech programs. I worked with Leo at TechTV (formerly known as ZDTV), the ill-fated 24-hour cable news network devoted to technology and the Internet that lasted … Continue Reading
Where should you insert an ad in an online video?
In the early days of online video, so many aspects of production and monetization mimicked traditional broadcast programming. Online videos were simply repurposed TV programs with interstitial advertising. While some of that is still in play and is working very successfully, like on Hulu, interstitial TV-like ads are not the only way advertisements can be … Continue Reading
