September 16, 2011
Blog Archives
Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
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YouTube killed the music industry star
Whether you realized it or not, YouTube now dominates online music, and it’s totally free.
YouTube is no site for old men
Rumors are swirling this week that Internet giant Google is considering buying the digital rights for Miramax’s catalog of more than 700 feature film titles such as Kill Bill, Pulp Fiction and No Country For Old Men. Why would Google do such a thing? To shore up full-length content on it’s YouTube platform. With studios … Continue Reading
UK’s Channel 4 Signs Content Deal with YouTube
According to an article on TechCrunch late last week, TV broadcaster Channel 4 in the UK appears to have signed a content deal with YouTube for their 4oD video-on-demand ‘catch-up’ service that would provide Channel 4 with additional advertising revenue and reach. Here’s the release that just went out: YouTube, Channel 4 sign pioneering long-form … Continue Reading
Social Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had countless of discussions with business leaders, agency heads, media professionals, buyers, brand managers and press alike and have continually implored … Continue Reading
YouTube killed the music industry star
Whether you realized it or not, YouTube now dominates online music, and it’s totally free.
YouTube is no site for old men
Rumors are swirling this week that Internet giant Google is considering buying the digital rights for Miramax’s catalog of more than 700 feature film titles such as Kill Bill, Pulp Fiction and No Country For Old Men. Why would Google do such a thing? To shore up full-length content on it’s YouTube platform. With studios … Continue Reading
UK’s Channel 4 Signs Content Deal with YouTube
According to an article on TechCrunch late last week, TV broadcaster Channel 4 in the UK appears to have signed a content deal with YouTube for their 4oD video-on-demand ‘catch-up’ service that would provide Channel 4 with additional advertising revenue and reach. Here’s the release that just went out: YouTube, Channel 4 sign pioneering long-form … Continue Reading
